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5 Eyeshadow Palettes I’d Love to See ColourPop to Release

ColourPop Eyeshadow Palette
ColourPop Treasures & Trinkets Eyeshadow Palette

Last week, I posted swatches of ColourPop’s newest eyeshadow palette, Give It to Me Straight, and the comments were pretty telling:  give us something that isn’t warm neutrals.  It got me thinking about what kind of palettes ColourPop (or any other brand!) could put out, and I was inspired to try my hand at making a few 12-pan color combinations as well.  I’ll say that it’s a lot harder to visualize a palette in my mind and put it to “paper” in a cohesive, organized way.  I think I would be better able to put something together if I had say, 100 eyeshadows on a table, and then I could choose, arrange, and keep re-arranging until satisfied.  When I thought about possibilities, I tried to go for a mix of cooler, more muted, and more colorful shades that we haven’t seen as much of.

I’d love to hear from you — breakdown a 12-pan palette you’d like to see; describe the colors and textures as you see them or mockup your own image!

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Why do beauty brands resist diversifying their shade ranges? (Updated 1/18)

Tarte Shape Tape Foundation
Image Credit: PopSugar

For those who do not deep dive into the beauty community across platforms and channels, Tarte’s upcoming Shape Tape Foundation may not have hit your airwaves yet, so let me fill you in:  Shape Tape foundation is coming and will be available in two versions–Matte and Hydrating–with a 15-shade range accompanying each formula.  PopSugar had the exclusive and revealed swatches yesterday (shown above are swatches of the Hydrating range; the Matte range is almost as dismal), which only reinforced the absurdity of their ranges.

Based on the actual shades available, the swatches look like they’re veering lighter than they actually will be (on the whole), either because they need to dry down (more opaque foundations really do tend to darken as they dry down, especially more matte finishes) or that the lighting itself is washing everything out a bit.  It doesn’t actually matter since the difference between oh, I don’t know, 12-13 of the shades is minor and then boom! here are two dark shades for everyone not fair to medium.  The Shape Tape Concealer has 15 shades, and it’s common for concealer ranges to have less shades than foundation, so it really did come as a shock that Tarte didn’t have at least 20 shades, if not 25 to 30 shades.  Their own Amazonian Clay 12-Hour Full Coverage has 23 shades and their Rainforest of the Sea has 21 shades (and I know this had recent shade additions–it didn’t start that way).

Updates

I think this is an important topic, and I think the response by the community (both from influencers as well as consumers/customers) has been incredible to see, so I wanted to provide a few updates that have occurred since last weekend.

First, PopSugar posted an updated article with a response from Tarte, which was that they already had “10” shades in the works to be added.  I’ll argue that the article was no more than PR fluff and worse, PopSugar had this gem in their write-up (which has since been removed):

A rep from Tarte explained to POPSUGAR that even when Shape Tape Foundation was revealed, the new colors were already in the works. Additional shades are usually added seasonally, which makes sense because your complexion tends to be paler in the Winter and darker in the Summer months (but please wear sunscreen, kids!).

No, additional shades being added seasonally does not make sense because people of color in shades beyond medium exist throughout the year.  I don’t know where that interpretation came from, but it should never have made it into print; it is the height of ignorance and blindness with no understanding about what people were frustrated with to begin with.

On the topic of shade extensions, it’s truly unclear what that means, because PopSugar tried to imply that the 10 new shades would join the “30 hues that already exist,” except it’s not 30 hues at all (and originally, compared to Kylie’s Concealer range, which actually has 30 unique shades!).  There are two formulas and each has 15 shades.  I went through, and the total number of unique shades is actually 20 between the two formulas, though I’m still struck by what a poorly done launch this was from start to finish (I’m still confused why the shades even differ between the two formulas as they do).

So when Tarte said “10,” I really don’t know if that means five new shades for each formula or a full 10 new shades for each formula.  There was also no confirmation that the 10 new shades would address the lack of medium-tan and deeper shades.  For reference, when Tarte expanded Shape Tape in December 2016, they added four shades: Fair Beige, Light Sand, Light-Medium Honey, Rich–that’s three more light shades and one deeper shade.  I recommend checking out Alissa Ashley’s and Jackie Aina’s videos where they both make it obvious why only two to three tan/dark shades fall so short.

Yesterday (1/17), Tarte issued an apology via Instagram stories, which is a short-lived media format (24 hours), and the apology is as follows:

We want to let you know, we hear you… You all know by now that we revealed our much anticipated shape tape foundation… & the final shade range that we launched was definitely not a full representation of all of you[.] It may be too little too late, but we can assure you this was not meant in any kind of malicious way.  We all just got so caught up in #shapetapenation and seeing your tweets asking for it… We wanted to get the product out as fast as possible, & we made the decision to move forward before all the shades were ready to go. We know there is no excuse, & we take full responsibility for launching this way.  We lost sight of what’s really important in this industry, & for those who feel alienated in our community, we want to personally apologize. We’re doing everything in our power to bring those unfinished shades to market as fast as we can, at any cost.  We CAN and WILL DO BETTER.

Prior to the apology, the brand turned off comments on their announcement post on Instagram. There are a lot of reports of comments being deleted and people saying they were blocked after commenting about the shade range of the new foundation.  Tarte cannot go back in time and release a full shade range, so we’ll have to just wait and see what exactly they release in terms of shade extensions and if, next time they launch a new complexion product, they actually do better than they did here.  I’m sure I’m not alone, though, in expressing that the apology was weak, shifts blame for releasing the shades they did due to customer excitement, and then putting that apology on a format that doesn’t even preserve it.

But 2018 has just started, and collectively, we made enough noise to at least get some acknowledgement of the issue, and that has to mean that their launch really did not go as well as they had anticipated.  Maybe Tarte will learn, but more importantly, maybe competing brands will take note and do better with their own future launches.  When we come together, we can truly be a loud, powerful voice for good.

2018 Editor’s Choice Awards | Winners Announced

2018 Editor's Choice Awards
2018 Editor’s Choice Awards

2018 Editor’s Choice Awards are now live, so for those curious about my all-time favorite formulas, you’ll want to check out the list of winners. There are awards for “Best of the Year,” which exclusively consider the releases from the previous year (2017), whereas all the other categories (like “Best Eye Products“) consider all products I’ve ever tested that are still presently available.

Psst, don’t forget to cast your vote in our Readers’ Choice Awards! 🙂

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2018 Readers’ Choice Awards: Vote For Your Favorites Now!

It’s that time of the year again! All of the nominations were compiled and the top 10-15 (depending on how many ties there were) made it to the voting ballot. Voting is now open, and you can vote for as many (or as few) categories as you’d like. Thank you for taking the time to nominate and to cast your vote this year!

  • Voting: January 8th, 2018 through January 14th, 2018 10AM PST.
  • Results: January 20th, 2018

Voting closed!

2018 Readers’ Choice Awards: Nominate Your Favorites Now!

It’s that time of the year again! It’s time to nominate your favorite products and brands from 2017 as well as your all-time favorite formulas. We have tried to make it easier for readers as well as on our end when it comes to compiling nominees. You can start typing your favorite brand or product, and it will suggest what you’re looking for using our product database, but as always, you can write-in your favorites as well. All of the nominations will be compiled and the top 10-15 (depending on how many ties there are) will make the voting ballot. You do not have to nominate for every category; fill in as many categories as you wish to participate in.

  • Nominations: December 20th, 2017 through January 3rd, 2018 10AM PST.
  • Voting: January 8th, 2018 through January 14th, 2018 10AM PST.
  • Results: January 20th, 2018

Best of the Year

Nominate your favorites based on what happened in 2017 (either what the brand did or what products were released!). If you don't see your favorite auto-suggested, just write it in, and we'll manually include it in the nominations!

What was the high-end brand that most impressed you during 2017?
What was the budget brand that most impressed you during 2017?
What was the most innovative brand during 2017?
What was the most underrated during 2017?
What was the niche brand that most impressed you during 2017?
What was your favorite new product that came out during 2017?
What was your favorite eyeshadow palette that released during 2017?

Best Eye Products

Share your all-time favorites below -- they don't have to be new for 2017. If you don't see your favorite auto-suggested, just write it in, and we'll manually include it in the nominations!

Best Face Products

Share your all-time favorites below -- they don't have to be new for 2017. If you don't see your favorite auto-suggested, just write it in, and we'll manually include it in the nominations!

Best Lip Products

Share your all-time favorites below -- they don't have to be new for 2017. If you don't see your favorite auto-suggested, just write it in, and we'll manually include it in the nominations!

Best Nail Products

Share your all-time favorites below -- they don't have to be new for 2017. If you don't see your favorite auto-suggested, just write it in, and we'll manually include it in the nominations!

Becca Vanilla Quartz Shimmering Skin Perfector Pressed

01/08

Becca Vanilla Quartz Shimmering Skin Perfector Pressed

Becca Vanilla Quartz Shimmering Skin Perfector Pressed

Becca Vanilla Quartz Shimmering Skin Perfector Pressed

Becca Vanilla Quartz Shimmering Skin Perfector Pressed

Becca Vanilla Quartz Shimmering Skin Perfector Pressed

Becca Vanilla Quartz Shimmering Skin Perfector Pressed

Becca Vanilla Quartz Shimmering Skin Perfector Pressed

Becca Vanilla Quartz Shimmering Skin Perfector Pressed

Vanilla Quartz

Becca Vanilla Quartz Shimmering Skin Perfector Pressed ($38.00 for 0.28 oz.) is a light, white gold with a pearly sheen. If it sounds familiar, it’s because the brand released it in a mini version earlier this year. Becca hasn’t always been consistent in quality, so I bought the full-sized when it launched to see how it performed (it was consistent!).

The powder was smooth, soft without being too powdery nor was it too firmly pressed in the pan, and it was blendable on the skin. It had excellent pigmentation that could be applied with a lighter hand for less coverage or applied with a moderate hand for more intense coverage. It sat well on my skin and did not emphasize my skin’s natural texture. It wore well for eight and a half hours on me.

Formula Overview

$38.00/0.28 oz. - $135.71 Per Ounce

The Shimmering Skin Perfector Pressed formula is described as having an "ultra-reflective shine" with a "creamy" texture that "applies seamlessly." In general, the texture of the highlighters is incredibly smooth, silky, and finely-milled with frosted to metallic finishes and the occasional more sparkly finish. They tend to have a high-shine, more metallic finish and are a stronger highlighter, so they are going to be best suited to someone who likes an obvious highlight over a very subtle one. That being said, with a fan brush and a deft hand, one could certainly achieve a subtler, all-over luminosity as well, but if one takes a typical, tapered highlighting brush, there will be quite a bit of pigment and highlight on the skin. I find that some shades can emphasize the look of pores slightly to moderately, depending on application. They tend to last between eight to nine hours on me.

Browse all of our Becca Shimmering Skin Perfector Pressed swatches.

Ingredients

9.5
Product
10
Pigmentation
9.5
Texture
9
Longevity
5
Application
96%
Total