Best & Worst of Urban Decay 24/7 Eyeshadow

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Urban Decay 24/7 Eyeshadow  
Urban Decay 24/7 Eyeshadow  
Urban Decay 24/7 Eyeshadow  
Urban Decay 24/7 Eyeshadow  
Urban Decay 24/7 Eyeshadow  
Urban Decay 24/7 Eyeshadow  

Urban Decay 24/7 Shadow ($19.00 for 0.06 oz.) is a new, reformulated powder eyeshadow (seemed largely reformulated to make all shades vegan as well as changing the assortment of shades). The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”

The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up.

In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.

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4 Comments

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We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Yeah, some of these are nice. I can’t bring myself to pay $20 for a single, non-multichrome shadow. Though at some point if there’s a sale I’ll grab Lucid because it would be an unusual color in my collection.

Too bad UD didn’t just leave their eyeshadows ALONE. So many great ones aren’t included, ie; Roach, Rockstar, Tonic, etc.
Oh well. Out of the new ones, I do love Ember, Psych and Lucid, so there’s that.

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