Urban Decay Free Bird, Set List, Ride, Charged, Float 24/7 Eyeshadows Reviews & Swatches
Free Bird
Urban Decay Free Bird 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a medium-dark, pinky-lavender with warmer undertones and barely-there, cooler violet pearl. It had mostly opaque, buildable color coverage with a soft, slightly thinner consistency with some slip. It applied better with a fingertip or a flat, firm brush and pressed and patted on rather than swept on. The edges were blendable, though, and the color didn’t start to fade until after seven and a half hours of wear.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Urban Decay Get Yo Groove On (LE, $19.00) is lighter (95% similar).
- ColourPop Baby Roo (P, $5.00) is more shimmery (90% similar).
- ColourPop Double Date (PiP, $4.50) is more shimmery (90% similar).
- Huda Beauty Purple Haze #6 (PiP, ) is darker (90% similar).
- Urban Decay Cyber Punk (PiP, $19.00) is cooler (90% similar).
- Urban Decay Coax (LE, $19.00) is more shimmery, lighter, cooler (90% similar).
- Sephora Faerie (PiP, ) is cooler (90% similar).
- ColourPop Neutrino (P, $4.50) is darker (90% similar).
- Too Faced Trixie (LE, $16.00) is more shimmery (90% similar).
- ColourPop Fortune Teller (LE, $4.50) is less shimmery, darker, warmer (85% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Zinc Stearate, Caprylic/Capric Triglyceride, Ci 77007 / Ultramarines, Talc, Ethylene/Acrylic Acid Copolymer, Ci 77891 / Titanium Dioxide, Ci 77492 / Iron Oxides, Ci 77742 / Manganese Violet, Ci 77491 / Iron Oxides, Sodium Dehydroacetate, Ci 77499 / Iron Oxides, Phenoxyethanol, Sorbic Acid, Caffeine, Cellulose, Boron Nitride.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Free Bird
PPermanent. $19.00.
Set List
Urban Decay Set List 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a medium purple with subtle, warmer pink undertones and flecks of cooler sparkle over a more frosted finish. The consistency felt slightly thicker, denser, and was harder to pick up evenly with a brush, so it tended to apply more smoothly with a dampened brush or a fingertip. It had opaque pigmentation in a single layer, which stayed on decently for eight hours but there was light fallout from the inclusion of larger sparkles.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Dior Plum Tulle #3 (PiP, ) is less shimmery, darker (90% similar).
- Huda Beauty Electric #2 (PiP, ) is more shimmery, lighter (90% similar).
- NABLA Cosmetics Craving (PiP, ) is more shimmery, warmer (90% similar).
- Sydney Grace Saturn (P, $5.00) is less shimmery, darker, warmer (90% similar).
- MAC Palace Arcade (LE, $20.00) is less shimmery, lighter (90% similar).
- Urban Decay Magnetic (PiP, $20.00) is more shimmery, warmer (90% similar).
- Clionadh Nic No 1 (LE, $6.00) is more shimmery, warmer (85% similar).
- Viseart Coy #8 (LE, ) is more shimmery, lighter (85% similar).
- BH Cosmetics Foil Eyes 2 #26 (PiP, ) is more shimmery, darker, warmer (85% similar).
- Urban Decay Baby I'm a Star (LE, $19.00) is more shimmery, lighter, warmer (85% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, Talc, Zinc Stearate, Alumina, Ci 77492 / Iron Oxides, Boron Nitride, Ci 19140 / Yellow 5 Lake, Ci 77491 / Iron Oxides, Silica, Aluminum Hydroxide, Sodium Dehydroacetate, Ci 77288 / Chromium Oxide Greens, Phenoxyethanol, Tin Oxide, Sorbic Acid, Ci 42090 / Blue 1 Lake, Ci 77510 / Ferric Ferrocyanide, Caffeine, Cellulose, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Set List
PPermanent. $19.00.
Ride
Urban Decay Ride 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a deep burgundy with subtle, warm undertones and a satin finish. The texture was smooth, moderately dense but finely-milled and easy to pick up with a dry brush. It had opaque color payoff that adhered evenly to bare skin and blended out well along the edges. There were signs of fading present after eight hours of wear.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- L'Oreal Smoldering Plum (P, $7.99) is more shimmery, darker, cooler (95% similar).
- Dose of Colors Hot Mesh (P, $20.00) is more shimmery, warmer (90% similar).
- Dior Black Night #3 (LE, ) is darker (90% similar).
- ColourPop Sing (LE, $4.50) is more shimmery (90% similar).
- Pat McGrath Metropolis (LE, $25.00) is more shimmery, warmer (90% similar).
- Melt Cosmetics Lost Control (PiP, ) is more shimmery, darker, warmer (90% similar).
- NARS Not for Sale (LE, $25.00) is more shimmery, lighter (90% similar).
- Dior New Look #3 (PiP, ) is darker, cooler (90% similar).
- Juvia's Place Leyla (P, ) is more shimmery, darker, cooler (85% similar).
- NARS Pointe Noire (LE, $22.00) is more shimmery, lighter, warmer (85% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77499 / Iron Oxides, Oryza Sativa Extract / Rice Extract, Ci 77491 / Iron Oxides, Talc, Alumina, Zinc Stearate, Cellulose, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Ride
PPermanent. $19.00.
Charged
Urban Decay Charged 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a deep blue with strong, cool undertones and a pearly sheen. It was richly pigmented with a moderately dense, slightly thicker consistency that applied best with a pressing/patting motion or else there was light fallout and some unevenness. It wore well for eight hours before fading noticeably.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- NABLA Cosmetics Sapphire (PiP, ) is more shimmery, lighter, cooler (90% similar).
- Melt Cosmetics King Stud (PiP, ) is lighter (90% similar).
- Juvia's Place Cleopatra (P, ) is more shimmery, warmer (90% similar).
- Tarte Dark Seas (P, $14.00) is more shimmery, darker (90% similar).
- MAC Tonight's Temptation #1 (LE, $21.00) is more shimmery, warmer (90% similar).
- Natasha Denona Electrick (364M) (LE, $29.00) is more shimmery, lighter (90% similar).
- Urban Decay Soaring (LE, $19.00) is less shimmery, lighter (90% similar).
- Dior Rivage #5 (LE, ) is more shimmery, lighter (90% similar).
- MAC A Sprinkle of Blues #3 (PiP, $21.00) is more shimmery, warmer (90% similar).
- Bad Habit Euphoria (PiP, ) is more shimmery, cooler (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Ci 77891 / Titanium Dioxide, Mica, Caprylic/Capric Triglyceride, Talc, Ci 42090 / Blue 1 Lake, Zinc Stearate, Ci 77510 / Ferric Ferrocyanide, Alumina, Sodium Dehydroacetate, Ci 77288 / Chromium Oxide Greens, Phenoxyethanol, Sorbic Acid, Ci 19140 / Yellow 5 Lake, Tin Oxide, Caffeine, Cellulose, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Charged
PPermanent. $19.00.
Float
Urban Decay Float 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a brighter, medium blue-teal with cooler undertones and a smooth, metallic finish. It had opaque color coverage in a single layer with a lightly creamy, moderately dense consistency that wasn’t too firmly nor too softly-pressed into the pan. The eyeshadow applied evenly to bare skin and blended out without difficulty. It stayed on nicely for eight hours before fading visibly.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Rare Beauty Elevate (LE, ) is more shimmery, darker, warmer (95% similar).
- ColourPop On Set (LE, $6.00) is more shimmery, lighter (95% similar).
- NARS Break It Up (LE, $25.00) is more shimmery, darker (95% similar).
- BH Cosmetics Club Tropicana #26 (LE, ) is more shimmery, darker (95% similar).
- Urban Decay Deep End (DC, $19.00) is more shimmery, darker (90% similar).
- Urban Decay Fringe (DC, $19.00) is more shimmery, darker, warmer (90% similar).
- Sydney Grace Joyful Day (P, $6.00) is more shimmery, darker, warmer (90% similar).
- Urban Decay Amp (LE, ) is lighter (90% similar).
- Make Up For Ever D236 Lagoon Blue (P, $17.00) is more shimmery, warmer (90% similar).
- Natasha Denona Flip (367M) (LE, $29.00) is more shimmery, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Oryza Sativa Extract / Rice Extract, Ci 77491 / Iron Oxides, Ci 77891 / Titanium Dioxide, Calcium Sodium Borosilicate, Ci 77499 / Iron Oxides, Zinc Stearate, Talc, Cellulose, Ci 77288 / Chromium Oxide Greens, Sodium Dehydroacetate, Ci 77510 / Ferric Ferrocyanide, Phenoxyethanol, Tin Oxide, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
From the description Free Bird doesn’t seem that bad and on application it says -0.1, but the line is full. So is it it really a C- rating?
This is fixed!
👍
To be honest, I’m not exactly blown away by this quintet. Ride looks beautiful, but I have dupes for it, though. Float is *alright*, but I’ve spotted some much better teals on the horizon.
These are generally much, much better quality than the eye pencils of yesterday. Ride is a lovely plum shade and UD managed to do the blue shades really well too.
It’s encouraging that these are far less dismal than the shadow pencils! I really like Float but it’s the sort of colour I’m drawn to and like to buy but rarely wear! Ride caught my eye (I’m the woman who has started to embrace this sort of shade) but I have Dior’s New Look quad so have a very good dupe for it (still, I might want to get it since this is a whole new “area” of shadow colours for me and it’s good to have more than 2 or 3 that are similar).
Is Ride the same color as Blackheart from the Naked 3 palette?
Not quite – the finish is different! https://www.temptalia.com/side-by-side/?sbs_1_search=Urban+Decay+Ride&sbs_1=466960&sbs_2_search=Urban+Decay+Blackheart&sbs_2=144424
Thank you for responding! 🙂
I’m looking forward to seeing these as a look on you, Christine!