Urban Decay Free Bird, Set List, Ride, Charged, Float 24/7 Eyeshadows Reviews & Swatches

1 of 8
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow

Free Bird

Urban Decay Free Bird 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a medium-dark, pinky-lavender with warmer undertones and barely-there, cooler violet pearl. It had mostly opaque, buildable color coverage with a soft, slightly thinner consistency with some slip. It applied better with a fingertip or a flat, firm brush and pressed and patted on rather than swept on. The edges were blendable, though, and the color didn’t start to fade until after seven and a half hours of wear.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Zinc Stearate, Caprylic/Capric Triglyceride, Ci 77007 / Ultramarines, Talc, Ethylene/Acrylic Acid Copolymer, Ci 77891 / Titanium Dioxide, Ci 77492 / Iron Oxides, Ci 77742 / Manganese Violet, Ci 77491 / Iron Oxides, Sodium Dehydroacetate, Ci 77499 / Iron Oxides, Phenoxyethanol, Sorbic Acid, Caffeine, Cellulose, Boron Nitride.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

1 of 8
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow

Set List

Urban Decay Set List 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a medium purple with subtle, warmer pink undertones and flecks of cooler sparkle over a more frosted finish. The consistency felt slightly thicker, denser, and was harder to pick up evenly with a brush, so it tended to apply more smoothly with a dampened brush or a fingertip. It had opaque pigmentation in a single layer, which stayed on decently for eight hours but there was light fallout from the inclusion of larger sparkles.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Ci 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, Talc, Zinc Stearate, Alumina, Ci 77492 / Iron Oxides, Boron Nitride, Ci 19140 / Yellow 5 Lake, Ci 77491 / Iron Oxides, Silica, Aluminum Hydroxide, Sodium Dehydroacetate, Ci 77288 / Chromium Oxide Greens, Phenoxyethanol, Tin Oxide, Sorbic Acid, Ci 42090 / Blue 1 Lake, Ci 77510 / Ferric Ferrocyanide, Caffeine, Cellulose, Ethylene/Acrylic Acid Copolymer.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

1 of 8
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow

Ride

Urban Decay Ride 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a deep burgundy with subtle, warm undertones and a satin finish. The texture was smooth, moderately dense but finely-milled and easy to pick up with a dry brush. It had opaque color payoff that adhered evenly to bare skin and blended out well along the edges. There were signs of fading present after eight hours of wear.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Ci 77499 / Iron Oxides, Oryza Sativa Extract / Rice Extract, Ci 77491 / Iron Oxides, Talc, Alumina, Zinc Stearate, Cellulose, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

1 of 8
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow

Charged

Urban Decay Charged 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a deep blue with strong, cool undertones and a pearly sheen. It was richly pigmented with a moderately dense, slightly thicker consistency that applied best with a pressing/patting motion or else there was light fallout and some unevenness. It wore well for eight hours before fading noticeably.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Ci 77891 / Titanium Dioxide, Mica, Caprylic/Capric Triglyceride, Talc, Ci 42090 / Blue 1 Lake, Zinc Stearate, Ci 77510 / Ferric Ferrocyanide, Alumina, Sodium Dehydroacetate, Ci 77288 / Chromium Oxide Greens, Phenoxyethanol, Sorbic Acid, Ci 19140 / Yellow 5 Lake, Tin Oxide, Caffeine, Cellulose, Ethylene/Acrylic Acid Copolymer.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

1 of 8
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow

Float

Urban Decay Float 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a brighter, medium blue-teal with cooler undertones and a smooth, metallic finish. It had opaque color coverage in a single layer with a lightly creamy, moderately dense consistency that wasn’t too firmly nor too softly-pressed into the pan. The eyeshadow applied evenly to bare skin and blended out without difficulty. It stayed on nicely for eight hours before fading visibly.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Oryza Sativa Extract / Rice Extract, Ci 77491 / Iron Oxides, Ci 77891 / Titanium Dioxide, Calcium Sodium Borosilicate, Ci 77499 / Iron Oxides, Zinc Stearate, Talc, Cellulose, Ci 77288 / Chromium Oxide Greens, Sodium Dehydroacetate, Ci 77510 / Ferric Ferrocyanide, Phenoxyethanol, Tin Oxide, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

10 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
AS Avatar

From the description Free Bird doesn’t seem that bad and on application it says -0.1, but the line is full. So is it it really a C- rating?

Mariella Avatar

It’s encouraging that these are far less dismal than the shadow pencils! I really like Float but it’s the sort of colour I’m drawn to and like to buy but rarely wear! Ride caught my eye (I’m the woman who has started to embrace this sort of shade) but I have Dior’s New Look quad so have a very good dupe for it (still, I might want to get it since this is a whole new “area” of shadow colours for me and it’s good to have more than 2 or 3 that are similar).

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!