Urban Decay Wild Greens Eyeshadow Palette Review & Swatches

1 of 7
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette
Urban Decay Wild Greens Eyeshadow Palette

Wild Greens

Urban Decay Wild Greens Eyeshadow Palette ($49.00 for 0.492 oz.) is a new eyeshadow palette that includes a mix of green, brown, and coral. It contained six matte eyeshadows, five shimmer eyeshadows, and one satin eyeshadow. It was not the worst of Urban Decay, which is an odd compliment to give; the palette was usable, and with primer, workable. The shimmers tended to be drier and stiffer, while the mattes were somewhat powdery but often pigmented or buildable and blendable.

1 of 2
Urban Decay Chill 24/7 Eyeshadow
Urban Decay Chill 24/7 Eyeshadow
Urban Decay Chill 24/7 Eyeshadow
Urban Decay Chill 24/7 Eyeshadow
Urban Decay Chill 24/7 Eyeshadow
Urban Decay Chill 24/7 Eyeshadow

Chill

Chill is a light, yellowy peach with warm undertones and a metallic finish. It had a soft, lightly powdery texture with semi-opaque coverage that applied evenly to bare skin. It lasted well for eight hours before fading visibly.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Synthetic Fluorphlogopite, Mica, Dimethicone, CI 77891/Titanium Dioxide, Diisostearyl Malate, Silica, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Zinc Stearate, Triethoxycaprylylsilane, CI 77491/Iron Oxides, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, 1,2-Hexanediol, Glyceryl Caprylate, Persea Gratissima Oil/Avocado Oil, Tin Oxide. (N285370/1).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

1 of 2
Urban Decay Lo-fi 24/7 Eyeshadow
Urban Decay Lo-fi 24/7 Eyeshadow
Urban Decay Lo-fi 24/7 Eyeshadow
Urban Decay Lo-fi 24/7 Eyeshadow
Urban Decay Lo-fi 24/7 Eyeshadow
Urban Decay Lo-fi 24/7 Eyeshadow

Lo-fi

Lo-fi is a medium-dark peachy coral with warm undertones and a matte finish. The consistency was moderately powdery, thin, and prone to fallout, though I didn’t have too much of a struggle getting opaque pigmentation out of it. It stayed on well for eight hours before fading a bit.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

1 of 2
Urban Decay Kickback 24/7 Eyeshadow
Urban Decay Kickback 24/7 Eyeshadow
Urban Decay Kickback 24/7 Eyeshadow
Urban Decay Kickback 24/7 Eyeshadow
Urban Decay Kickback 24/7 Eyeshadow
Urban Decay Kickback 24/7 Eyeshadow

Kickback

Kickback is a medium brown with subtle, warm undertones and a matte finish. It seemed to have a grayer or ashy base as it looked somewhat gray when applied and blended out. The texture was moderately powdery and prone to fallout, though it had opaque coverage. It wore well for eight hours before fading noticeably.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Silica, CI 77499/Iron Oxides, Talc, CI 77492/Iron Oxides, CI 77491/Iron Oxides, Dimethicone, Zinc Stearate, CI 77891/Titanium Dioxide, Triethoxycaprylylsilane, Phenyl Trimethicone, Silica [Nano]/Silica, Phenoxyethanol, 1,2-Hexanediol, Glyceryl Caprylate, Persea Gratissima Oil/Avocado Oil, Aluminum Hydroxide. (N285337/1). 2029863 2

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

1 of 3
Urban Decay Fuzz 24/7 Eyeshadow
Urban Decay Fuzz 24/7 Eyeshadow
Urban Decay Fuzz 24/7 Eyeshadow
Urban Decay Fuzz 24/7 Eyeshadow
Urban Decay Fuzz 24/7 Eyeshadow
Urban Decay Fuzz 24/7 Eyeshadow
Urban Decay Fuzz 24/7 Eyeshadow
Urban Decay Fuzz 24/7 Eyeshadow
Urban Decay Fuzz 24/7 Eyeshadow

Fuzz

Fuzz is a medium copper base with flecks of green-to-gold shifting sparkle. The texture was more loosely-pressed, so there was light fallout when I worked with it. I’d recommend using a fingertip or a dampened brush to get more even, opaque coverage from this shade. It lasted well for eight hours before fading visibly.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Calcium Aluminum Borosilicate, Dimethicone, Synthetic Fluorphlogopite, Diisostearyl Malate, Silica, CI 77891/Titanium Dioxide, CI 77491/Iron Oxides, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Triethoxycaprylylsilane, Zinc Stearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Tin Oxide, 1,2-Hexanediol, Glyceryl Caprylate, Persea Gratissima Oil/Avocado Oil. (N285367/1).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

1 of 2
Urban Decay Turmeric 24/7 Eyeshadow
Urban Decay Turmeric 24/7 Eyeshadow
Urban Decay Turmeric 24/7 Eyeshadow
Urban Decay Turmeric 24/7 Eyeshadow
Urban Decay Turmeric 24/7 Eyeshadow
Urban Decay Turmeric 24/7 Eyeshadow

Turmeric

Turmeric is a medium-dark orange with moderate, warm undertones and a matte finish. The eyeshadow was richly pigmented, while the texture was soft, blendable, and somewhat powdery but not prone to sheering out. It stayed on well for eight hours before fading a bit.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Talc, Silica, Dimethicone, CI 77491/Iron Oxides, Calcium Titanium Borosilicate, Phenyl Trimethicone, CI 77492/Iron Oxides, Triethoxycaprylylsilane, Zinc Stearate, Silica [Nano]/Silica, CI 77891/Titanium Dioxide, Phenoxyethanol, CI 77499/Iron Oxides, 1,2-Hexanediol, Glyceryl Caprylate, Persea Gratissima Oil/Avocado Oil, Tin Oxide. (N285335/1).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

1 of 2
Urban Decay Hi-Vibe 24/7 Eyeshadow
Urban Decay Hi-Vibe 24/7 Eyeshadow
Urban Decay Hi-Vibe 24/7 Eyeshadow
Urban Decay Hi-Vibe 24/7 Eyeshadow
Urban Decay Hi-Vibe 24/7 Eyeshadow
Urban Decay Hi-Vibe 24/7 Eyeshadow

Hi-Vibe

Hi-Vibe is a medium pink-coral with subtle, warm undertones and a pearl finish. It had mostly opaque color coverage, but the texture was thin and on the stiffer side, so it was hard to apply evenly. It wore well for seven and a half hours before fading noticeably.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, CI 77891 /Titanium Dioxide, Synthetic Fluorphlogopite, Dimethicone, Diisostearyl Malate, Silica, Calcium Aluminum Borosilicate, CI 77491/Iron Oxides, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Zinc Stearate, Caesalpinia Sappan Bark Extract, Triethoxycaprylylsilane, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, 1,2-Hexanediol, Tin Oxide, Glyceryl Caprylate, Persea Gratissima Oil/Avocado Oil.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

1 of 2
Urban Decay Earthside 24/7 Eyeshadow
Urban Decay Earthside 24/7 Eyeshadow
Urban Decay Earthside 24/7 Eyeshadow
Urban Decay Earthside 24/7 Eyeshadow
Urban Decay Earthside 24/7 Eyeshadow
Urban Decay Earthside 24/7 Eyeshadow

Earthside

Earthside is a light-medium brown with muted, warm undertones and a matte finish. It had opaque color coverage paired with a soft, lightly powdery texture that remained blendable. It lasted well for eight hours before fading visibly.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Talc, Silica, CI 77891/Titanium Dioxide, Dimethicone, Triethoxycaprylylsilane, Phenyl Trimethicone, CI 77499/Iron Oxides, CI 77492/Iron Oxides, CI 77491/Iron Oxides, Zinc Stearate, Silica [Nano]/Silica, Phenoxyethanol, 1,2-Hexanediol, Glyceryl Caprylate, Aluminum Hydroxide, Persea Gratissima Oil/Avocado Oil. (N285336/1).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

1 of 2
Urban Decay Supergreens 24/7 Eyeshadow
Urban Decay Supergreens 24/7 Eyeshadow
Urban Decay Supergreens 24/7 Eyeshadow
Urban Decay Supergreens 24/7 Eyeshadow
Urban Decay Supergreens 24/7 Eyeshadow
Urban Decay Supergreens 24/7 Eyeshadow

Supergreens

Supergreens is a very light green with subtle, warm undertones and a matte finish. The texture was soft, somewhat powdery, but it was blendable and had full color payoff. It stayed on well for eight hours before fading a bit.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

1 of 2
Urban Decay Prickly 24/7 Eyeshadow
Urban Decay Prickly 24/7 Eyeshadow
Urban Decay Prickly 24/7 Eyeshadow
Urban Decay Prickly 24/7 Eyeshadow
Urban Decay Prickly 24/7 Eyeshadow
Urban Decay Prickly 24/7 Eyeshadow

Prickly

Prickly is a light, minty green with subtle, warm undertones and a frosted finish. The texture was thin, stiff, and a little dry, which resulted in a more textured finish when applied to skin. It had semi-opaque coverage that was best applied with a fingertip. It wore well for eight hours before fading noticeably.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

1 of 2
Urban Decay Twist 24/7 Eyeshadow
Urban Decay Twist 24/7 Eyeshadow
Urban Decay Twist 24/7 Eyeshadow
Urban Decay Twist 24/7 Eyeshadow
Urban Decay Twist 24/7 Eyeshadow
Urban Decay Twist 24/7 Eyeshadow

Twist

Twist is a light green with warmer undertones and a sparkling finish. It had sheer coverage with a drier, fallout-prone consistency. It lasted well for six hours before fading visibly.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

1 of 2
Urban Decay Kale 24/7 Eyeshadow
Urban Decay Kale 24/7 Eyeshadow
Urban Decay Kale 24/7 Eyeshadow
Urban Decay Kale 24/7 Eyeshadow
Urban Decay Kale 24/7 Eyeshadow
Urban Decay Kale 24/7 Eyeshadow

Kale

Kale is a light green with warmer undertones and a matte finish. It had opaque color payoff paired with a soft, somewhat powdery texture that had some fallout but wasn’t prone to sheering out. It stayed on well for eight hours before fading a bit.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

1 of 2
Urban Decay Stash 24/7 Eyeshadow
Urban Decay Stash 24/7 Eyeshadow
Urban Decay Stash 24/7 Eyeshadow
Urban Decay Stash 24/7 Eyeshadow
Urban Decay Stash 24/7 Eyeshadow
Urban Decay Stash 24/7 Eyeshadow

Stash

Stash is a deep olive green with strong, warm undertones and a satin sheen. It had semi-opaque, buildable pigmentation that applied somewhat evenly but the thinner, slightly stiffer texture wasn’t ideal to work with. It wore well for seven and a half hours before fading noticeably.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

14 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Leave a Reply

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Genevieve Avatar

Oh my word – I just despair about UD – the heroes of the palette were meant to be the green shades, but they were the worst performing and what the brand has done to Stash – a genuinely good olive shade that was in Vice 2 is now awful.
It probably isn’ the worst that UD has put out lately, but it isn’t great either. Far too many bland orangey shades for me.

Nancy T Avatar

If *only* Prickly and Twist had been better, I would be over the moon happy and feeling better about the course that Urban Decay seems to be determined to stay on! I honestly don’t know how Tara from Tarababyz got such a gorgeous look from those two iffy looking shades, but somehow, she did? I’m guessing it could be the CoverGirl concealer that she uses has just enough stickiness to it, I don’t know?
I do have Huda Emerald, CP The Child, and Viseart Absinthe, so… 🤔

Christina D. Avatar

Who would have ever guessed that a B rating is an improvement for recent UD releases? An half compliment indeed, akin to “you look good for your age”.

AJ Avatar

So in a “green” palette that barely has any actual green shades, the two worst performing shades are two of the greenish ones?

What even was the point of making this palette? Most of the colors are pretty dupable and the color scheme isn’t exciting and there’s not nearly enough green. I’m still mad.

Mariella Avatar

Even if this had an A+ rating, it wouldn’t be for me….all those unflattering (for me) orange tones in a palette that really should be replete with breathtaking GREEN shades. But I just feel an overall sadness about how UD really seems to have lost its way!

kjh Avatar

If you want greens, hit up Sydney Grace. And while you’re there, pick up Christine’s palettes. You will be beyond all set. It’s only nostalgia that makes me read about UD. I’m no longer even rooting for them to make a comeback.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!