Best & Worst of Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Shadow ($19.00 for 0.06 oz.) is a new, reformulated powder eyeshadow (seemed largely reformulated to make all shades vegan as well as changing the assortment of shades). The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Gett Off is a deep, molten gold with strong, warm undertones and a metallic sheen. The eyeshadow was richly pigmented with a smooth, lightly creamy...
Gett Off is a deep, molten gold with strong, warm undertones and a metallic sheen. The eyeshadow was richly pigmented with a smooth, lightly creamy...
Urban Decay Wild One 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a rich, deeper orange with warmer undertones and a matte finish. The eyeshadow had rich...
Urban Decay Wild One 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a rich, deeper orange with warmer undertones and a matte finish. The eyeshadow had rich...
Urban Decay Ember 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a deep bronze with subtle, cooler undertones and warmer, more copper-hued shimmer that gave...
Urban Decay Ember 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a deep bronze with subtle, cooler undertones and warmer, more copper-hued shimmer that gave...
Urban Decay Ride 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a deep burgundy with subtle, warm undertones and a satin finish. The texture was smooth,...
Urban Decay Ride 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a deep burgundy with subtle, warm undertones and a satin finish. The texture was smooth,...
Raspberry Beret is a medium red with warm, orange undertones and a soft, sparkling sheen. It was richly pigmented with a smooth, moderately dense...
Raspberry Beret is a medium red with warm, orange undertones and a soft, sparkling sheen. It was richly pigmented with a smooth, moderately dense...
Strength is a light, bright copper with strong, warm undertones and a metallic sheen. It was richly pigmented with a smooth, almost cream-like texture...
Strength is a light, bright copper with strong, warm undertones and a metallic sheen. It was richly pigmented with a smooth, almost cream-like texture...
Byte is a deeper, rich orange with moderate, warm undertones and a matte finish. It had opaque pigmentation with a smooth, blendable texture that was...
Byte is a deeper, rich orange with moderate, warm undertones and a matte finish. It had opaque pigmentation with a smooth, blendable texture that was...
Earthside is a light-medium brown with muted, warm undertones and a matte finish. It had opaque color coverage paired with a soft, lightly powdery...
Earthside is a light-medium brown with muted, warm undertones and a matte finish. It had opaque color coverage paired with a soft, lightly powdery...
Supergreens is a very light green with subtle, warm undertones and a matte finish. The texture was soft, somewhat powdery, but it was blendable and...
Supergreens is a very light green with subtle, warm undertones and a matte finish. The texture was soft, somewhat powdery, but it was blendable and...
Courtroom Realness is a medium burnt orange with moderate, warm undertones and a matte finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied...
Courtroom Realness is a medium burnt orange with moderate, warm undertones and a matte finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied...
Take a Stand is a deep brown with subtle, warm undertones and a matte finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied evenly and...
Take a Stand is a deep brown with subtle, warm undertones and a matte finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied evenly and...
Crushing It is a deep red-copper with subtle, warm undertones and a semi-matte finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied evenly...
Crushing It is a deep red-copper with subtle, warm undertones and a semi-matte finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied evenly...
Brains and Braun is a medium, golden brown with strong, warm undertones and a matte finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied...
Brains and Braun is a medium, golden brown with strong, warm undertones and a matte finish.
- Opaque pigmentation
- Soft, blendable, lightly powdery
- Applied...
Ion is a medium gold with moderate, warm yellow undertones and a metallic sheen.
- Opaque pigmentation
- Slightly firm in pan but picked up well with dry...
Ion is a medium gold with moderate, warm yellow undertones and a metallic sheen.
- Opaque pigmentation
- Slightly firm in pan but picked up well with dry...
Mango Sun is a light-medium coral-orange with strong, warm undertones and a matte finish.
- Opaque color payoff
- Lightly powdery but smooth, not prone to...
Mango Sun is a light-medium coral-orange with strong, warm undertones and a matte finish.
- Opaque color payoff
- Lightly powdery but smooth, not prone to...
Holidaze is a deeper, slightly muted, red with warm undertones and a smooth, metallic sheen.
- Opaque pigmentation
- Slightly firm in pan but picked up well...
Holidaze is a deeper, slightly muted, red with warm undertones and a smooth, metallic sheen.
- Opaque pigmentation
- Slightly firm in pan but picked up well...
Sound Tower is a light-medium, caramel brown with moderate, warm undertones and a matte finish.
- Opaque pigmentation
- Soft, lightly powdery but not prone...
Sound Tower is a light-medium, caramel brown with moderate, warm undertones and a matte finish.
- Opaque pigmentation
- Soft, lightly powdery but not prone...
Studio is a medium-dark brown with subtle, warm reddish undertones and a semi-matte finish.
- Opaque pigmentation
- Soft, lightly powdery but not prone to...
Studio is a medium-dark brown with subtle, warm reddish undertones and a semi-matte finish.
- Opaque pigmentation
- Soft, lightly powdery but not prone to...
Shred is a light, rosy copper with moderate, warm undertones and a metallic sheen.
- Semi-opaque, buildable pigmentation
- Smooth, lightly emollient
- Applied...
Shred is a light, rosy copper with moderate, warm undertones and a metallic sheen.
- Semi-opaque, buildable pigmentation
- Smooth, lightly emollient
- Applied...
Trash is a medium-dark bronze with warm, reddish undertones and a smooth, metallic sheen.
- Opaque pigmentation
- Smooth, lightly emollient, not too dense
- Applied...
Trash is a medium-dark bronze with warm, reddish undertones and a smooth, metallic sheen.
- Opaque pigmentation
- Smooth, lightly emollient, not too dense
- Applied...
Headbang is a light-medium brown with moderate, warm undertones and a sparkling sheen.
- Opaque pigmentation
- Smooth, lightly emollient, not too powdery
- Applied...
Headbang is a light-medium brown with moderate, warm undertones and a sparkling sheen.
- Opaque pigmentation
- Smooth, lightly emollient, not too powdery
- Applied...
Spike Stud is a bright silver with a sparkling, metallic finish.
- Opaque pigmentation
- Smooth, lightly emollient, dense but not thick
- Applied evenly and...
Spike Stud is a bright silver with a sparkling, metallic finish.
- Opaque pigmentation
- Smooth, lightly emollient, dense but not thick
- Applied evenly and...
Scene is a light-medium taupe with subtle, cool undertones and an intense, metallic finish.
- Opaque pigmentation
- Smooth, lightly emollient, slightly...
Scene is a light-medium taupe with subtle, cool undertones and an intense, metallic finish.
- Opaque pigmentation
- Smooth, lightly emollient, slightly...
Road Crew is a medium-dark, grayish-taupe with cooler undertones and a semi-matte finish.
- Opaque pigmentation
- Smooth, a touch powdery but not prone to...
Road Crew is a medium-dark, grayish-taupe with cooler undertones and a semi-matte finish.
- Opaque pigmentation
- Smooth, a touch powdery but not prone to...
Urban Decay Sin 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light, pinky-peach base with lighter, almost peachy-beige pearl that gave it a soft sheen....
Urban Decay Sin 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light, pinky-peach base with lighter, almost peachy-beige pearl that gave it a soft sheen....
Yeah, some of these are nice. I can’t bring myself to pay $20 for a single, non-multichrome shadow. Though at some point if there’s a sale I’ll grab Lucid because it would be an unusual color in my collection.
Too bad UD didn’t just leave their eyeshadows ALONE. So many great ones aren’t included, ie; Roach, Rockstar, Tonic, etc.
Oh well. Out of the new ones, I do love Ember, Psych and Lucid, so there’s that.
The only one I like of these is Ember – which the brand did very well. The rest, I can easily forget.
Even if they are good, $19 is a lot of money to pay for 1 eyeshadow.