Palm Beach Ready
Wet ‘n’ Wild Palm Beach Ready Color Icon Bronzer ($4.99 for 0.38 oz.) is a light-medium brown with subtle, warm undertones and a fine, golden shimmer that gave it a luminous finish. It had semi-opaque, buildable color coverage with a smooth, lightly creamy texture–it was dense and felt almost like a cream-powder hybrid by touch. I found that a more rounded, moderately dense brush was best to pick up product well but wispier brushes often struggled to pick up product. (The upside is that there was no powderiness or excess product kicked up in the pan, and this made it harder to over-apply!) The powder applied well to bare sin and performed much like a true powder formula would once the product made contact with my skin. It blended out effortlessly and didn’t emphasize my skin’s natural texture. This shade stayed on well for eight hours before fading slightly on me.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- Laura Mercier A La Mode (LE, ) is darker (90% similar).
- Makeup Revolution Golden Days (P, $6.00) is darker, warmer (85% similar).
- Hourglass Filtered Bronze Light (LE, $52.00) is less shimmery, darker, warmer (90% similar).
- Milani Dolce (P, $8.99) is less shimmery, warmer (90% similar).
- Melt Cosmetics Lynx (P, $22.00) is darker, cooler (85% similar).
- Becca Sunrise Waves (P, $38.00) is darker (85% similar).
- IT Cosmetics Warm Radiance (P, $34.00) is less shimmery, darker (85% similar).
- Too Faced Chocolate Gold (P, $30.00) is darker (85% similar).
- Becca Capri Coast (P, $38.00) is less shimmery, darker, cooler (85% similar).
- Too Faced Pineapple Paradise (Bronzer) (PiP, ) is less shimmery, darker (85% similar).
$4.99/0.38 oz. - $13.13 Per Ounce
The formula was more like a cream-powder hybrid, as the powder had a lot of slip and felt very smooth to the touch without being powdery, and it was on the denser side. It applied best with a circular, small-to-medium buffer brush or an otherwise moderately dense brush as it picked up product more evenly and dispersed it well. The product had medium to opaque coverage, depending on the shade, but they were buildable if they were not opaque in one layer. They blended out fairly well, but they can be tricky to blend over damp foundation--they seemed more reactive to residual moisture/oiliness on the skin compared to the average powder bronzer. I'd recommend lightly dusting translucent powder over your complexion products if they do not dry down to a semi-matte or matte finish.
Browse all of our Wet 'n' Wild Color Icon Bronzer swatches.
Caprylic/Capric Triglyceride, Synthetic Fluorphlogopite, Boron Nitride, Microcrystalline Cellulose, Silica, Dimethicone, Magnesium Myristate, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Lauroyl Lysine, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide, Water/Eau, o-Cymen-5-ol, Triethoxycaprylylsilane, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.