Urban Decay Vice Liquid Lipstick ($18.00 for 0.17 oz.) is a bright, medium-dark plum with cool undertones and a matte finish. It had mostly opaque color coverage, which would have been opaque with a second layer. The consistency was thin, almost watery, but it spread well across the lips and applied the color evenly. It dried down to a mostly matte finish, though if I pressed my lips together, there was a barely-there tackiness. This shade wore well for five hours and was neither drying nor hydrating.
You can check this round-up for a greater summary of this formula!
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- Makeup Geek Lively (P, $15.00) is more muted, warmer (90% similar).
- Colour Pop Bad Habit (P, $6.50) is darker, warmer (85% similar).
- Too Faced Pitch Perfect (P, $22.00) is brighter, glossier (90% similar).
- MAC Beck and Call (LE, $20.00) is more shimmery, lighter, warmer (90% similar).
- NARS Save the Queen (P, $26.00) is lighter, warmer (90% similar).
- Colour Pop Baewatch (PiP, $6.00) is darker, warmer (85% similar).
- Sephora Very Vintage (87) (P, $14.00) is darker, more muted (90% similar).
- Sephora Tender Love (55) (P, $14.00) is cooler (85% similar).
- Makeup Geek Cougar (P, $12.00) is darker (85% similar).
- Givenchy Neo Nude (P, $37.00) is lighter (85% similar).
$18.00/0.17 oz. - $105.88 Per Ounce
The Vice Liquid Lipstick formula is supposed to be “intensely pigmented” with “complete coverage in one coat” and “nondrying wear” that is “comfortable” and “waterproof.” The majority of the Metallized shades are not even close to one-coat coverage–maybe three or four or coats!–and did not layer evenly, plus they had a tendency to lose sparkle/glitter through wear. Whenever a shade wasn’t opaque in one coat, it often looked streaky or uneven. There were some shades that had fantastic, one-coat coverage, while others featured more medium, buildable coverage but several applied uneven, patchy, and didn’t level or improve after drying down even with a second layer.
The consistency of the formula was smooth, lightweight, and comfortable to apply, but the dry down was lengthy and some shades never fully felt dry (instead, lightly tacky). There was a learning curve to applying and wearing these, too, as they were unforgiving if you accidentally press your lips together before the formula has dried down–the formula is quite tacky as it dries down and pressed lips together results in color lifting away. The wear varied from shade to shade (and between finishes) from four to eight hours, and so far, most were true to the nondrying claim, at least. I didn’t notice any scent or taste with them.
They were difficult to remove compared to most products; I had the best luck saturating a cotton pad with eye or lip makeup remover (Neutrogena, Lancome, Shiseido, etc.), yet curiously were not that long-wearing on me (relative to liquid lipsticks)–they seemed to develop a little tackiness with any meal or drink (even just water) and degraded from there. Overall, the formula was extremely disappointing after the successful Vice lipstick launch last year.
Browse all of our Urban Decay Vice Liquid Lipstick swatches.
Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, Silica, CI 77891 / Titanium Dioxide, Cyclohexasiloxane, Nylon-12, Mica, Dicalcium Phosphate Dihydrate, Tridecyl Trimellitate, CI 15850 / Red 7 Lake, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 77491, CI 77499 / Iron Oxides, Silica [Nano] / Silica, Alumina, Diisopropyl Dimer Dilinoleate, CI 45410 / Red 28 Lake, Ascorbyl Palmitate, CI 42090 / Blue 1 Lake, CI 19140 / Yellow 5 Lake.