Makeup Geek Cougar is a very cool-toned, medium-dark berry with a matte finish. It is a permanent lipstick that retails for $12.00 and contains 0.06 oz.
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Makeup Geek Cougar Plush Lip Matte ($12.00 for 0.06 fl. oz.) is bright, medium-dark plum with cooler undertones an a matte finish. It had semi-opaque color payoff with a velvety, smooth texture that spread well across the lips. The color did not gather in my lip lines and looked fairly flattering (at least, compared to most shades in the range). On me, the lipstick wore well for five hours, left a stain behind, and was moderately drying.
The formula is supposed to be a "cross between a cream and a mousse" that is "highly pigmented" with a "soft matte" finish. The consistency has an incredibly velvety, creamy feel without being slippery or wet, so it felt very smooth going on the lips and lightweight. I liked the way it felt on the lips for an hour or so of wear, but after testing about half of the range, they did not wear down well with an uneven fade and significant color in lip lines. While traditional liquid lipstick can dry and look "cracked," I noticed that despite feeling quite forgiving, the finish often was not as lip color settled into and separated away from lip lines. The formula wasn't designed to dry down to a flat, matte finish, and it does not, so the transfer was similar to that of a traditional, satin-finished tube lipstick for me. On me, the liquid lipsticks have lasted between four and six hours on me. They seem mostly non-drying on but seemed more drying as I wore them, particularly if I wore two in a row, which would leave my lips feeling raw. Just a heads up, each tube contains a surprisingly small amount of product (0.06 fl. oz.) relative to a lot of popular liquid lipstick formulas (Kat Von D contains 0.22 fl. oz., Anastasia contains 0.11 fl. oz., Smashbox contains 0.13 fl. oz., Stila contains 0.10 fl. oz., MAC contains 0.17 fl. oz.).
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A cross between a cream and mousse, this unique formula sits on top of the lips for a soft, “plush” feel. A wide variety of colors crafted in a soft matte finish, you’re sure to find a highly pigmented shade you love!.
Dimethicone, Dimethicone Crosspolymer, Caprylyl Methicone, Polymethylsilsesquioxane, Acetylated Glycol Stearate, Phenoxyethanol, Glyceryl Behenate, Cyclotetrasiloxane, Isoceteth-10, Ethylhexylglycerin, Stearic Acid, Limonene, Cyclopentasiloxane, Caprylic/Capric Triglyceride, Flavor/Aroma, Vanilla Planifolia Fruit Extract, Linalool, Citral, Glycerin, Citrus Aurantium Dulcis (Orange) Fruit Extract Citronellol, Geraniol, Stearoyl Inulin, Water/Aqua, Aluminum Starch Octenylsuccinate, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, 77492, 77491), Red 28 Lake (CI 45410), Red 7 Lake (CI 15850), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 33 (Cl 17200), Red 6 (Cl 15850)