Urban Decay WSM is a moderately cool-toned, medium plum with a matte finish. It is a permanent lipstick that retails for $18.00 and contains 0.17 oz.
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Urban Decay Vice Liquid Lipstick ($18.00 for 0.17 oz.) is a bright, medium-dark plum with cool undertones and a matte finish. It had mostly opaque color coverage, which would have been opaque with a second layer. The consistency was thin, almost watery, but it spread well across the lips and applied the color evenly. It dried down to a mostly matte finish, though if I pressed my lips together, there was a barely-there tackiness. This shade wore well for five hours and was neither drying nor hydrating.
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FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This is Vice Liquid Lipstick—a waterproof formula so life-proof, it’s not going ANYWHERE until you take it off. (Just imagine the possibilities.) What makes Vice different? Our high-tech formula provides longer-lasting wear with ZERO transfer. Like our original formula, Vice Liquid Lipstick lays down intensely pigmented color. And the comfortable, nondrying wear sets it apart from other liquid lipsticks.
Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, Silica, CI 77891 / Titanium Dioxide, Cyclohexasiloxane, Nylon-12, Mica, Dicalcium Phosphate Dihydrate, Tridecyl Trimellitate, CI 15850 / Red 7 Lake, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 77491, CI 77499 / Iron Oxides, Silica [Nano] / Silica, Alumina, Diisopropyl Dimer Dilinoleate, CI 45410 / Red 28 Lake, Ascorbyl Palmitate, CI 42090 / Blue 1 Lake, CI 19140 / Yellow 5 Lake.