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How do you use first impressions as part of the buying process?

How do you use first impressions as part of the buying process?

I find first impressions that apply products as they were intended, like a new eyeshadow palette that is swatched and applied to eyes, useful to get an idea of how it works, how it applies, how it blends, and so on. I do like to see most of the shades in action, or else the information is only good...

— Christine

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How do you use reviews as part of your buying process?

How do you use reviews as part of your buying process?

For skincare/hair care, they often guide me to what might work better for my particular concern/skin or hair type, but I tend to look at the brand at a higher level to see what they’re selling and how they sell it more than a few reviews. For makeup, I tend to buy ahead of reviews, and if I’m...

— Christine

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How do you use swatches as part of the buying process?

How do you use swatches as part of the buying process?

It depends on the swatches; if they are the type of swatches that seem to be done to fit an aesthetic (or to just look “good”) then I put little trust in them in terms of telling me anything meaningful about pigmentation, finish, application, blendability, and even texture. Whether they’re...

— Christine

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How do you approach organizing your makeup?

How do you approach organizing your makeup?

I determine if I’m keeping it, and a lot of that is based on the brand, whether it’s permanent/limited edition, and getting to the point whether performance was good (if it was a terrible LE launch, I rarely keep these days!). My system is mostly set-up by brand, then by formula/type, so at this...

— Christine

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Where & how do you store your beauty products?

Where & how do you store your beauty products?

I’m fortunate enough to have a makeup room, which is a larger open space with a lot of walls, two doorways (to get to the guest room, you pass through my makeup room), and a walk-in closet. I have three larger dressers with 16 drawers each, and these hold most of my makeup. I have a vanity that...

— Christine

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Do you wait for reviews prior to making a beauty purchase?

Do you wait for reviews prior to making a beauty purchase?

If I have a skincare/haircare “issue” or “concern” I’m solving for, then I will absolutely look at reviews/guidance from friends, but for most makeup, I’m purchasing when it’s released so I don’t wait (or pay attention to) early reviews (I like to go in more “blind” with respect...

— Christine

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Have you ever done a low- or no-buy before?

Have you ever done a low- or no-buy before?

Not with beauty/makeup since buying is part of the “job” so-to-speak. I have done it in other areas of my life, like buying less clothes or shoes – I haven’t allowed myself to buy a scarf in five years because I had so many and never wore them (doesn’t get that cold, and I spend most of my...

— Christine

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What has worked best at curbing impulse buying?

What has worked best at curbing impulse buying?

I’m speaking from what’s worked for me in other areas that it can be easy to overindulge in, like clothes or shoes, that isn’t a “need” so much as a “want.” I like to keep what I have organized, as this helps me see what I have already and make me less likely to add to it. I really...

— Christine

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What mascara did you use the most in 2018?

What mascara did you use the most in 2018?

Too Faced Better Than Sex – think I went through two tubes this year, which is sort of a big deal for me, haha.

— Christine

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What complexion products have you used the most in 2018?

What complexion products have you used the most in 2018?

Too Faced Born This Way Foundation, Tarte Rainforest of the Sea Foundation, Laura Mercier Loose Setting Powder, Charlotte Tilbury Hollywood Flawless Filter, Too Faced Born This Way Concealer, Hourglass Diffused Light Ambient Lighting Powder.

— Christine

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