For me, they actually have. On a regular basis, I’m pretty much testing eyeshadow palettes exclusively; like there are a few times a year when a brand might drop some eyeshadow singles (NARS reformulation) or I try a new range (Sydney Grace) but the majority of eyeshadow products I test are from...
Absolutely! I think that brand loyalty has weakened in more plugged-in customers over the last several years. There are just too many brands and products available, and with how common reviews are (both from influencers as well as consumers), it’s so obvious that there are great products found at...
I’ve had to become a more efficient reviewer, and I’ve also had to spend a lot more time figuring out what I can an can’t review, what to focus on, what brands to let go of, etc. I’ve been purchasing and reviewing more products in the last five years, but I run around the same rate – like...
I look at what readers engage with (views, comments, loves/leaves/wishlist, likes on social media, etc.) from type of product, what brands, and what specifics products performed well (or didn’t). I also look at what is “buzzy” in the community and brands that are new or formulas that seem...
I actually think it went down a bit this year, but it’s hard to say as my review budget is always higher for Q4 releases (holiday) than other times during the year. The general trend is that it has gone up as I have become more efficient in reviewing and have found it easier to purchase products...
The truly essential steps for me are: brows, mascara, and foundation if I had 10 mintues and had to put on my makeup! But day-to-day thinking, even if I wasn’t testing makeup all the time, it’s likely that I would do a full eye look, apply cheek colors, lip color, etc.
The steps I skip are things like primers or base products, which I would normally use in a normal routine, but I skip because I’m testing other products for longevity–not so much time. I have the luxury of time when it comes to playing and applying makeup, LOL! I’ve always been the type of...
Absolutely! In general, if I notice something nice about someone, I try to let them know, whether their attitude, what they’re wearing, makeup, hair, etc.
I definitely didn’t blend as much as I could have (or should have). I often wore tons of eye makeup but didn’t pay attention to the rest of my face (like at all) as well.
