I’ve had to become a more efficient reviewer, and I’ve also had to spend a lot more time figuring out what I can an can’t review, what to focus on, what brands to let go of, etc. I’ve been purchasing and reviewing more products in the last five years, but I run around the same rate – like I’m not sure that I could review many more products than I do presently since I feel I’m as efficient as I can be! I’ve had to struggle with a heavier, more perpetual feeling of disappointing/letting readers down because I can’t review everything and can’t review everything by some brands any more – like with MAC and ColourPop both releasing tons and tons of products, I can’t keep up with both while also covering the dozens of other brands I normally feature!
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