I look at what readers engage with (views, comments, loves/leaves/wishlist, likes on social media, etc.) from type of product, what brands, and what specifics products performed well (or didn’t). I also look at what is “buzzy” in the community and brands that are new or formulas that seem new/more innovative. There’s a very small part where I will buy something that I find, personally, interesting for whatever reason and review, too – this is one way I keep myself engaged in beauty
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