VI Purple

Wet 'n' Wild VI Purple Color Icon Eyeshadow 10-Pan Palette ($4.99 for 0.35 oz.) is a new, purple-themed palette that features a mix of mattes and shimmers. There's a part of me that really roots for Wet 'n' Wild eyeshadows, but I've been burned so often over the last decade that I'm also very, very wary of them because of how many misses I've ended up reviewing. In general, their current eyeshadow formula works best over an eyeshadow primer, often something with a bit of tackiness, as the eyeshadows can be drier and more powdery with weaker longevity (all things that eyeshadow primer is particularly helpful in correcting!). This particular palette proved to be no different; it was manageable with primer but less so on its own, though it took twice as long as I'd expect and had moderate fallout that meant doing eyes prior to base products.

For those who are less familiar with how I review, I typically review products as-is, e.g. no primer, foundation, bases, etc. as those things are designed to improve all the things I'm testing for, and it's hard to know which is doing the heavy lifting! It was also a direct result of many, many brands making claims about their products as-is; Wet 'n' Wild describes their eyeshadows are "powerfully pigmented" and "easy to blend" that "last all day and night."

If you want a purple palette that won't break the bank, try ColourPop's It's My Pleasure palette. This palette doesn't even inhabit the same solar system as Natasha Denona's Lila palette (which VI Purple has strong similarities to, at least in terms of composition). (Bummer that Bad Habit Beauty is semi-defunct, as the Supernova palette was quite good and is a more one-for-one dupe to Lila.)

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