Urban Decay Zealot is a moderately warm-toned, medium-dark red with a pearl finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Zealot Vice Lipstick ($17.00 for 0.11 oz.) is described as a "satin red with micro-shimmer [with a Metallized finish]." It's a bright, medium red with warm undertones and very fine pink and ruby red shimmer. The shimmer is fine enough that it adds a subtle sheen to the lipstick, but it isn't noticeable by feel or look overtly shimmery. The texture was smooth and applied evenly, and it really did feel like a shimmery take on their Cream finish. This shade stayed on for five and a half hours and was lightly hydrating. Estee Lauder Drop Dead Red (320) (P, $32.00) is lighter (95% similar). Tom Ford Beauty Warren (P, $36.00) is less shimmery (95% similar). Cle de Peau Red Lantern (P, $65.00) is less shimmery (95% similar). Smashbox Get Fired (P, $21.00) is lighter (90% similar). Buxom Provocateur (DC, $21.00) is less shimmery (90% similar). Tom Ford Beauty Rouge Fatal (LE, $55.00) is less shimmery (90% similar). NARS Members Only (LE, $28.00) is less shimmery, darker (90% similar). Urban Decay Spiderweb (LE, $18.00) is less shimmery, darker (90% similar). Shiseido Real Ruby (RD502) (DC, $28.00) is less shimmery, darker, more muted (90% similar). Too Faced 90210hhh (DC, $22.00) is less shimmery, darker (90% similar). Bobbi Brown Retro Red (P, $37.00) is less shimmery, less glossy (90% similar). Shiseido Toffee Apple (RD308) (DC, $28.00) is lighter (90% similar). Bite Beauty Holly (DC, $24.00) is less shimmery, lighter, less glossy (90% similar). MAC Yoni Crush (LE, $20.00) is less shimmery, darker (90% similar). Urban Decay Mrs. Mia Wallace (P, $18.00) is darker (85% similar). MAC Brave Red (LE, $30.00) is less shimmery, more muted, cooler (85% similar). Kat Von D Dazzle (P, $22.00) is more shimmery, darker, cooler (85% similar). MAC Cockney (P, $20.00) is less shimmery, darker, more muted (85% similar). MAC Strawberry Torte (LE, $17.50) is cooler (85% similar). Urban Decay Heat (LE, $18.00) is more shimmery, darker, more muted (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.