Urban Decay Venom is a very cool-toned, dark berry with a pearl finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Venom Vice LipstickUrban Decay Venom Vice Lipstick ($17.00 for 0.11 oz.) is described as a "bright plum [with a Cream finish]." It's a deep, muted berry with cool undertones and fine purple and pink shimmer. It had mostly opaque color coverage with a creamy, lightly glossy consistency that glided on well and wore for five hours. It left behind a stain, and it didn't feather on me over time. It swatched very similarly (I couldn't detect a difference) on the skin, but it appears more muted/deeper in pigment applied, which translated into a darker, less pink end result for me. Estee Lauder Lure Me On (P, $32.00) is cooler (95% similar). MAC Rebel (P, $20.00) is darker (90% similar). Charlotte Tilbury Hel's Bells (P, $34.00) is cooler, less glossy (90% similar). Urban Decay Venom (DC, $22.00) is brighter, less pigmented (95% similar). Buxom Graphic Grape (P, $22.00) is lighter (90% similar). Bite Beauty Jam (DC, $26.00) is darker, warmer (90% similar). MAC Quelle Surprise (LE, $20.00) is lighter, less pigmented (90% similar). Marc Jacobs Beauty Currant Mood (272) (PiP, $30.00) is more shimmery, darker (90% similar). Maybelline Berry Bossy (DC, $7.49) is less shimmery, lighter, less glossy (90% similar). Tarte Yachting (P, $21.00) is darker (90% similar). Marc Jacobs Beauty Plum N Get It (360) (P, $26.00) is more shimmery, lighter, less glossy (85% similar). Smashbox Foiled Brat (P, $24.00) is more shimmery, cooler (85% similar). Illamasqua Shard (P, $24.00) is warmer, less glossy (85% similar). MAC Fashion Revival (LE, $20.00) is lighter (85% similar). ColourPop Plastics (LE, $7.00) is cooler, less glossy (85% similar). Givenchy Purple Fiction (07) (P, $34.00) is less shimmery, lighter, cooler (85% similar). Bobbi Brown Brocade (P, $37.00) is warmer (85% similar). NARS Combat (LE, $26.00) is more shimmery, darker, warmer (85% similar). Inglot #293 Lipstick Cream (P, $12.00) is warmer (85% similar). Tom Ford Beauty Purple Noon (LE, $52.00) is lighter, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.