Urban Decay Pallor is a moderately cool-toned, dark purple with a frost finish. It is a limited edition lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Pallor Vice Lipstick ($17.00 for 0.11 oz.) is described as a "frosted lavender with gray shift [with a Cream finish]." It's a muted, dark purple with subtle, warmer undertones and fine pearl. It's an interesting and more complex color due to the "gray shift" in it (less of a shift, more of a dash of color that gives it a more muted appearance), but it doesn't apply that well. The more slippery texture enabled the color to sit into lip lines from the very beginning, which only worsened as it wore. The pigmentation was semi-opaque, but it was hard to apply this shade evenly (and I later tried with a lip brush with little improvement--it needs a liner). The color lasted for four and a half hours and was lightly hydrating. (No dupes as of the initial posting of this review!)
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.