Urban Decay Frenemy is a very cool-toned, medium-dark fuchsia with a pearl finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Frenemy Vice Lipstick ($17.00 for 0.11 oz.) is described as a "bright pink with blue shift [with a Comfort Matte finish]." It's a bright, medium fuchsia with strong, blue undertones and fine iridescent bluish-violet pearl. It had semi-opaque coverage and felt a lot more like the Metallized finish than a Comfort Matte finish, as it had more slip, a thinner feel, and was less cream-like. On me, this shade wore well for five hours, left behind a stain, and was lightly hydrating. MAC Show Orchid (P, $20.00) is darker (95% similar). Obsessive Compulsive Cosmetics Yaoi (DC, $18.00) is more shimmery (90% similar). MAC Ambrosial (DC, $21.00) is less shimmery (90% similar). MAC Midnight Mambo (LE, $25.00) is more shimmery, darker, warmer (90% similar). Tom Ford Beauty Justin (P, $36.00) is warmer (90% similar). MAC Show Orchid (Steve J. & Yoni. P) (LE, $20.00) is lighter (90% similar). MAC Raspberry Cream (LE, $17.50) is more shimmery (90% similar). Colour Pop Sundae (LE, $6.50) is less shimmery, less glossy (90% similar). MAC Raspberry Pavlova (LE, $17.50) is lighter (90% similar). Maybelline Orchid Ecstasy (730) (P, $7.49) is lighter (90% similar). Guerlain #73 (P, $33.00) is warmer (90% similar). MAC Girl About Town (P, $20.00) is less shimmery, darker, more muted (85% similar). Milani Violet Volt (P, $5.49) is more shimmery, darker (85% similar). Too Faced Metallic Dream House (P, $21.00) is lighter, warmer (85% similar). Guerlain Rose Indien (563) (LE, $37.00) is less shimmery, more muted (85% similar). Too Faced Lollipop (DC, $22.00) is more shimmery, darker (85% similar). Fenty Beauty Gravity (LE, $19.00) is more shimmery, darker, more muted (80% similar). Wet 'n' Wild Fuchsia with Blue Pearl (P, $0.99) is darker, more muted, warmer (80% similar). Marc Jacobs Beauty Flaming-Oh (330) (P, $26.00) is more shimmery, darker, more muted (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.