Guerlain #73 is a very cool-toned, medium-dark fuchsia with a luminous finish. It is a permanent lipstick that retails for $33.00 and contains 0.12 oz.
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Guerlain #73 Rouge G de Guerlain Lip Color (2018) ($32.00 for 0.12 oz.) is a medium-dark magenta with subtle, cool undertones and a luminous sheen. It had good color payoff in a single layer, though it wasn't quite opaque. The consistency was lightweight with moderate slip, so it applied easily and comfortably, but there was a smidgen of streakiness along the edge of my lips that I couldn't resolve, though it wasn't noticeable from a normal viewing distance. This shade stayed on well for five and a half hours and was hydrating.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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For this exceptional lipstick, Guerlain has sealed intense colour and luscious lip care into a jewel formula. Enriched with plant-based polymers and silver microcrystals with a reflective power, this exceptional formula beautifully enhances lips, cloaking them in intense and luminous long-lasting colour. Jojoba and mango butter help to nourish lips, offering them instant and lasting comfort. Hyaluronic acid and gugul resin help to smooth and plump up lips. The sweet, enveloping scent of a vanilla “floriental” leaves its incomparable mark on Rouge G de Guerlain. Top notes sparkle with a lemon, orange and bergamot accord. The rose and iris heart exudes sweetness. The vanilla and tonka bean drydown gives Rouge G all of its intensity.
Diisostearyl Malate, Polyglyceryl-10 Nonaisostearate, Jojoba Esters, Synthetic Wax, Bis-behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isostearyl Hydroxystearate, Hydrogenated Microcrystalline Wax, Silica, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Octyldodecanol, Ethylhexyl Palmitate, Irvingia Gabonensis Kernel Butter, Disteardimonium Hectorite, Calcium Aluminum Borosilicate, Hydrogenated Coco-glycerides, Caprylic/Capric Triglyceride, Parfum (Fragrance), Ethylhexyl Hydroxystearate, Commiphora Mukul Resin Extract, Bht, Propyl Gallate, Trihydroxystearin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Tocopherol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, [+/- May Contain : Ci 77891 (Titanium Dioxide), Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 45410 (*** Red 28 Lake ***), Ci 45410 (Red 28 Lake), Ci 15850 (Red 7 Lake), Ci 15985 (Yellow 6 Lake), Ci 77492 (Iron Oxides), Ci 15850 (Red 7), Ci 77491 (Iron Oxides), Ci 15850 (Red 6), Ci 77163 (Bismuth Oxychloride), Ci 77499 (Iron Oxides), Ci 45380 (Red 21 #12426)