Urban Decay Cruz is a very cool-toned, dark lavender with a natural finish. It is a discontinued lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Cruz Vice LipstickUrban Decay Cruz Vice Lipstick ($17.00 for 0.11 oz.) is described as a "soft purple with pink undertone [with a Cream finish]." It's a muted, medium lavender with neutral-to-cool undertones and a creamy finish. There's a slight gray cast to it, though it is subtle. The texture was creamy, easy to apply, and comfortable to wear as it had a denser feel without being really heavy. It had good pigmentation, but it could have applied a little more evenly overall. This shade wore well for four and a half hours and was hydrating while worn. It is a Sephora exclusive. Makeup Geek Troublemaker (P, $12.00) is warmer (90% similar). Bite Beauty Spritzer (DC, $26.00) is lighter, less glossy (90% similar). Revlon Lilac Mist (P, $8.49) is less shimmery, lighter, warmer (90% similar). ColourPop Cheetah (P, $7.00) is lighter, less glossy (90% similar). Urban Decay Twitch (DC, $18.00) is lighter, cooler (85% similar). Tarte Yaassss (P, $20.00) is darker, cooler, less glossy (80% similar). Obsessive Compulsive Cosmetics Digitalis (DC, $18.00) is lighter, warmer (80% similar). Urban Decay Notorious (DC, $18.00) is lighter, cooler (80% similar). NARS Dominique (P, $34.00) is lighter, warmer (80% similar). ColourPop Brills (LE, $7.00) is lighter, less glossy (80% similar). MAC Lavender Jade (P, $21.00) is lighter, less glossy (80% similar). Fenty Beauty One of the Boyz (P, $18.00) is lighter, cooler, less glossy (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.