Urban Decay Crank is a moderately warm-toned, medium purple with a semi-matte finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Crank Vice Lipstick ($17.00 for 0.11 oz.) is described as a "bright berry fuchsia [with a Mega Matte finish]." It's a bright, medium-dark magenta purple with warm, pink undertones and a semi-matte finish. It had semi-opaque pigmentation that went on fairly evenly. The texture was firmer but didn't tug much on the lips when I applied it directly from the tube. It wore well for seven hours, left behind a strong stain, and was moderately drying. I also have no idea what happened during production, but the exterior of my tube has almost a copper sheen/overspray that disappears as soon as I used it and revealed a more magenta core. MAC Have Your Cake (LE, $20.00) is warmer (95% similar). Bite Beauty Stir (DC, $24.00) is glossier (90% similar). Colour Pop Hi Suppose (P, $7.00) is lighter (90% similar). Bite Beauty Dragonfruit (DC, $26.00) is darker, less glossy (90% similar). NARS Silvia (P, $34.00) is lighter, warmer (90% similar). Bite Beauty #010 (LE, $36.00) is darker (90% similar). Colour Pop Drive In (LE, $6.50) is less glossy (90% similar). Makeup Geek Party Girl (P, $12.00) is lighter (90% similar). Tarte Surfer Girl (P, $22.00) is lighter (90% similar). Bite Beauty #098 (P, $18.00) is more muted, less glossy (90% similar). Estee Lauder Stronger (P, $32.00) is darker, warmer (90% similar). MAC Invite Intrigue (LE, $20.00) is lighter, less glossy (90% similar). Urban Decay Crank (P, $18.00) is darker, more muted, less glossy (90% similar). Pretty Vulgar Darling Be Daring (P, $24.00) is lighter, warmer (90% similar). Urban Decay Bittersweet (P, $18.00) is lighter (80% similar). Kat Von D L.U.V. (P, $20.00) is lighter, brighter, less glossy (90% similar). Urban Decay ZZ (P, $18.00) is lighter, cooler, less glossy (85% similar). Colour Pop Sorry Not Sorry (P, $7.50) is lighter, less glossy (85% similar). Bite Beauty #094 (P, $18.00) is lighter, warmer, less glossy (85% similar). Burberry Brilliant Violet (P, $34.00) is darker, more muted, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.