Urban Decay Bruise is a neutral-toned, dark plum with a natural finish. It is a limited edition lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Bruise Vice Lipstick ($17.00 for 0.11 oz.) is described as a "sheer deep burgundy red with green shift [with a Sheer finish]." It's a brighter, medium-dark reddish plum with a lightly glossy finish. There's a very, very fine bit of bluish-teal pearl, but it's barely-there--I can't really detect a shift, even when just swatched on my arm and twisting it in every different direction. The texture was smooth, moderately emollient that glided on easily and had a wettish feel going on. This shade was lightly hydrating and lasted for five and a half hours, and it left behind a stain. Wet 'n' Wild Dark Wine (P, $0.99) is lighter (95% similar). Chanel Rose Imperial (874) (P, $55.00) is less shimmery, warmer (95% similar). Bite Beauty Infuse (DC, $24.00) is more muted (90% similar). MAC Diva Antics (LE, $19.00) is warmer (90% similar). Bite Beauty Jam (DC, $26.00) is cooler (90% similar). Chanel Glow (114) (P, $40.00) is warmer (90% similar). Burberry Midnight Plum (297) (P, $34.00) is more shimmery, warmer (90% similar). MAC Out With a Bang (LE, $19.00) is lighter, cooler (90% similar). Bite Beauty Sugared Maple (LE, $24.00) is lighter, cooler (90% similar). Chanel Pourpre d'Or (137) (LE, $45.00) is lighter, warmer (90% similar). Tom Ford Beauty Make Me (Lip Color) (PiP, ) is darker, more muted (95% similar). Tom Ford Beauty Bruised Plum (P, $57.00) is more shimmery (90% similar). Clinique Berry Pop (P, $19.50) is less shimmery, lighter, warmer (90% similar). MAC Hang Up (P, $19.00) is darker (90% similar). MAC Labradorable (LE, $25.00) is darker, more muted (90% similar). Burberry Bright Plum (15) (P, $30.00) is lighter, brighter (90% similar). Buxom Menace (DC, $21.00) is lighter, brighter (90% similar). MAC Party Line (P, $19.00) is warmer (90% similar). Burberry Oxblood (53) (P, $34.00) is more muted (90% similar). Laura Mercier Merlot (P, $26.00) is lighter, more muted (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.