Urban Decay Amplify is a very cool-toned, medium red with a matte finish. It is a permanent lipstick that retails for $22.00 and contains 0.12 oz.
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Urban Decay Amplify Lo-Fi Lip Mousse ($22.00 for 0.12 oz.) is a deep, slightly muted, red with cool undertones and a matte finish. It had buildable coverage from sheer to opaque depending on application and how much one applies. The color applied evenly across my lips and didn't accentuate the texture of my lips or gather in my lip lines. The consistency was dense, velvety, and felt like a powder when the product met my lips, which felt "dry" as a result, though the formula didn't feel drying over time. It was very lightweight and stayed on well for six hours.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Whipped to airy perfection, Urban Decay’s Lo-Fi Lip Mousse is a weightless, buildable, waterproof lip color. It provides high-impact color with a velvety soft finish that feels like you’re wearing nothing. The plush matte texture is very of-the-moment, and the application is effortless. Urban Decay is dropping a mega-mix of eight all-new shades ranging from cashmere-soft baby pink to plum purple and attention-grabbing bright orange. Loaded with pigment, Lo-Fi’s budge-proof, buildable formula lets you control the color and keep it where you want—from sheer to full coverage. Feeling low-key? Pat on the mousse with your fingertips for that &lsquot;barely there&rsquot; effect. Wanna go bold? Create definition with the pop-out applicator. How about soft and sexy? Apply it intensely at the center of the lip, fading it out toward the edges like a blooming flower. Any way you choose to apply, Lo-Fi leaves lips soft, smooth, and stained with color. This shimmering purple compact slides into a handbag pocket, or fits in your slimmest clutch.
Talc, Triethylhexanoin, Polymethyl Methacrylate, Dimethicone, Boron Nitride, Alumina, Dimethicone/Vinyl Dimethicone Crosspolymer, Diisostearyl Malate, Lauroyl Lysine, Aluminum Hydroxide, 1,2-Hexanediol, Glyceryl Caprylate, Colophonium / Rosin, Tin Oxide. [+/- (May contain /Peuvent contenir): CI 77891 / Titanium Dioxide, CI 15850 / Red 7 Lake, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 6, Mica, CI 77742 / Manganese Violet, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake].