Tarte Cheerleader is a very cool-toned, medium-dark red with a matte finish. It is a permanent lipstick that retails for $20.00 and contains 0.2 oz.
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Tarte Cheerleader Tarteist Quick Dry Matte Lip Paints ($20.00 for 0.20 fl. oz.) is a bold, bright medium-dark red with strong, cool undertones and a matte finish. It had medium color coverage that went on fairly evenly and dried down to a flat, matte finish. It did not "crack" on me and was only mildly clingy while worn. The color lasted for six hours, faded away somewhat evenly, and was drying over time.
The Quick Dry formula is supposed to have "full coverage" with a "transfer-proof" finish that won't crack, dry your lips out, or feather. After trying several shades in the formula, there is a lot of inconsistency across shades. Some are nice, some are terrible; some absolutely "crack" and others have a soft matte finish that is transfer-proof without making lips look drier. The formula is, overall, lightly to moderately drying on me, though the wear is longer at five to seven hours and most shades had good pigmentation.
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Create full coverage lip looks with this lightweight, liquid-to-matte lip paint. It dries down instantly with no transferring, and the comfortflex formula means it moves with your lips without drying out, cracking or feathering. With the easy applicator wand, you can line and shade lips with high-impact, opaque matte color in 20 nude and bold shades powered by concentrated mineral pigments for all-day vibrancy and comfortable wear.
Isododecane, dimethicone, trimethylsiloxysilicate, quaternium-90 bentonite, polypropylsilsesquioxane, beeswax/cera alba/cire d’abeille, nylon-12, polyethylene, sucrose acetate isobutyrate, propylene carbonate, tocopherol, tocopheryl acetate, ascorbyl palmitate, polyglyceryl-6 polyricinoleate, VP/hexadecene copolymer, triethyl citrate, silica, silica silylate, polybutene, phenoxyethanol. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 lake (CI 15850), yellow 5 lake (CI 19140), blue 1 lake (CI 42090), red 28 lake (CI 45410), red 6 (CI 15850), red 27 lake (CI 45410).