Anastasia Ruby is a very cool-toned, medium-dark red with a matte finish. It is a permanent lipstick that retails for $18.00 and contains 0.12 oz.
Anastasia Ruby Matte Lipstick ($18.00 for 0.12 oz.) is a deep red with cool, bluish undertones and a matte finish. It had very nearly opaque pigmentation that covered the lips evenly. The texture felt very lightweight when worn, though the lipstick had a much stiffer consistency as I applied it from the tube to the point where it tugged on my lips. On me, the color was still mostly intact after six hours of wear and left a strong stain behind, and the formula was non-drying.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
A full-pigment lip color with a smooth, ultra-matte finish. Use the highest point of the bullet to apply Anastasia Beverly Hills Matte Lipstick with precision.