Per the brand, the formula is supposed to be "weightless, buildable, [and] waterproof" with a "velvety soft finish that feels like you're wearing nothing." The consistency of the product inside the compact feels like clay--it's drier but malleable, movable with a fingertip that will create a dip while moving the product upward to the outer edge. It feels like a powder when the product gets applied to the lips, which has a drier, clingier feeling, though I wouldn't consider it a drying formula--it was quite lightweight and non-drying over time. A few shades emphasized the natural texture of my lips quite noticeably (Halo being the worst offender) but others applied well and looked like a blotted, matte lipstick. The lipsticks lasted between three and six hours; they do seem to be waterproof and don't break down with drinking water or hot tea, but they don't survive through meals that well.
Each compact opens up with a mirror inside, and there's a doe-foot applicator that removes from the center portion of the compact for on-the-go application. I was not personally enthused with the doe-foot applicator as I found it only useful for getting the cupid's bow but not particularly useful for even application all over my lips. I preferred to use a fingertip to distribute the most product initially and then use the included applicator to get around the edges. For medium coverage, I recommend patting color in three pats on the upper and lower lip, then lightly brush the fingertip across the lips to blend out the product. For sheerer coverage, try patting color along the center of the lips and then rubbing lips together to diffuse the coverage.
The average rating based on all reviewed shade(s) in this formula is shown below.