Urban Decay Evidence is a very cool-toned, medium-dark blue with a frost finish. It is a permanent eyeshadow that retails for $19.00 and contains 0.05 oz.
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Evidence is described as a "deep navy blue shimmer." It's a deepened, navy blue with cool undertones and a pearly sheen. It had good color payoff with a fairly soft, blendable texture. This shade lasted for seven and a half hours on me. LORAC Cobalt (LE, $19.00) is lighter, brighter (95% similar). Sydney Grace Abyss (P, $6.00) is less shimmery, warmer (95% similar). Make Up For Ever I218 Indigo Blue (DC, $21.00) is darker (95% similar). Sephora Diving in Australia (DC, $10.00) is lighter (95% similar). MAC Blue Envy (LE, $17.00) is lighter (95% similar). Kat Von D Ministry (LE, ) is darker (95% similar). Colour Pop Etiquette (LE, $6.00) is lighter (95% similar). Anastasia Star Cobalt (P, $12.00) is cooler (90% similar). Makeup Geek Center Stage (P, $9.99) is cooler (90% similar). MAC Deep Truth (DC, $17.00) is lighter (90% similar). Urban Decay Paralyzed (LE, $19.00) is darker (95% similar). Sephora Dina (LE, ) is lighter (90% similar). Marc Jacobs Beauty The Parisienne #2 (LE, ) is less shimmery (95% similar). Viseart Bijoux Royal #8 (LE, ) is darker, warmer (90% similar). Milani Bella Navy (09) (P, $4.49) is darker (90% similar). MAC Blue Black (LE, $17.00) is less shimmery, darker (90% similar). Urban Decay Vega (PiP, $20.00) is more shimmery, lighter (90% similar). BH Cosmetics Foil Eyes 2 #24 (PiP, ) is darker, warmer (90% similar). Urban Decay Danger (LE, $19.00) is darker, cooler (90% similar). NABLA Cosmetics Eternity (P, $8.00) is less shimmery (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Caprylic/Capric Triglyceride, Talc, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid. May contain: CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide), CI 75470 (Carmine).