Blue Envy is a bright, medium-dark cobalt blue with strong, cool undertones (almost leans purple) with a soft, forsted sheen. It had opaque color coverage that went on smoothly and evenly without the aid of primer. The consistency was firmer but I had no trouble blending out the eyeshadow on my lid. It stayed on well for eight hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.