Urban Decay Madness is a moderately cool-toned, medium blue with a sparkle finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Madness is described as a "bright metallic blue shimmer with blue micro-glitter." It's a softened, medium blue with cool undertones and a dusting of blue sparkle. The sparkles tended to get trapped in the brush or fall out during initial application, as it didn't seem liike any translated on the lid. It had so-so pigmentation with a slightly drier texture and showed signs of fading after seven hours. Lethal Cosmetics Equilibrium (P, $6.00) is warmer (90% similar). NARS Naked City (LE, $28.00) is more shimmery, darker (90% similar). MAC Pure Creation (DC, $18.00) is less shimmery, darker (90% similar). Dior Contraste Horizon #5 (LE, ) is warmer (90% similar). Melt Cosmetics Deadbolt (PiP, ) is lighter (90% similar). Urban Decay Haight (DC, $19.00) is lighter (90% similar). Rouge Bunny Rouge Mysterious Tinamou (P, $19.00) is more muted (90% similar). Dior Denim #1 (PiP, ) is less shimmery, lighter (90% similar). Sugarpill Holy Ghost (P, $13.00) is cooler (90% similar). Urban Decay Dive (LE, ) is darker (95% similar). Stila Sapphire (PiP, ) is darker (90% similar). MAC Beehive Blue (LE, $17.00) is cooler (85% similar). Guerlain Les Aquas #3 (P, ) is darker, brighter (90% similar). Fenty Beauty Subzero (LE, $36.00) is darker, cooler (85% similar). Makeup Geek Blue My Mind (P, $9.99) is more shimmery, cooler (85% similar). Gucci Beauty Iconic Ottanio (DC, $37.00) is more shimmery, darker (85% similar). Sugarpill Starling (P, $13.00) is more shimmery, lighter, brighter (85% similar). Tom Ford Beauty TFX17 (LE, $36.00) is darker, warmer (80% similar). Urban Decay Unhinged (LE, $19.00) is lighter (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.