Mad About U is a medium-dark blue with cool undertones and a pearly sheen. It had good pigmentation paired with an emollient, denser consistency. The product was harder to apply evenly to bare skin, as it had more slip than was ideal, and it was a shade that worked best with fingertips or a wet brush. It wore well for eight hours on me before creasing noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Octyldodecyl Stearoyl Stearate, Magnesium Myristate, Cetearyl Ethylhexanoate, Lauroyl Lysine, Talc, Jojoba Esters, Phenoxyethanol, Helianthus Annuus (Sunflower) Seed Oil, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Dimethicone, Acacia Decurrens Extract, Polyglycerin-3, Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Ferric Ferrocyanide (CI 77510), Iron Oxides (CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.