Urban Decay Betrayal is a moderately warm-toned, medium-dark lavender with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Betrayal is described as a "bright purple satin with blue shift." It's a light-medium lavender with pink undertones and a bluish-violet sheen. It had more of a pearly, metallic finish. The color payoff was decent to good, but there was some sheerness, and the texture wasn't as buttery or as smooth as other shades. L'Oreal With a Twist is darker. Make Up For Ever #54 is similar but a cream product. Urban Decay Grifter is slightly pinker and has glitter. NARS Marie-Galante #1 is similar. See comparison swatches.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.