Make Up For Ever I918 Lavender is a slightly cool-toned, light-medium lavender with a pearl finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
Make Up For Ever I918 Lavender Artist Color Shadow ($17.00 for 0.08 oz.) is a light-medium lavender with subtle, warm undertones and a pearly sheen. The pigmentation was nearly opaque in a single layer. The texture was smooth to the touch with a moderately dense texture that was firmer so it did not have any excess product that kicked up in the pan when used (nor fallout when applied), but it was still easy to blend and pickup with my brushes. The new version is several shades darker and warmer (see side-by-side comparison). On me, it stayed on well for nine and a half hours on both lips and eyes.
As far as I can tell, there are still shades within the Artist Color Shadow range that aren't listed as eye safe (in the U.S.), though this information appears in the form of a "face" symbol on the underside of the physical shadow (as opposed to an "eye" symbol). This same type of symbol system was used on their loose and liquid Star Lit products, and if they were appropriate for multiple areas, the label included multiple symbols (like an eye, face, and set of lips). This shade did not have an eye symbol on its label.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.