Milani Bella Violet (14) is a moderately cool-toned, light purple with a pearl finish. It is a permanent eyeshadow that retails for $4.49 and contains 0.05 oz.
Milani Bella Violet (14) Gel Powder Eyeshadow ($3.99 for 0.05 oz.) is described as a "shimmering violet purple." It's a muted, medim purple with subtle, cool undertones and a pearly sheen. It had semi-sheer pigmentation when applied dry, and then it intensified to semi-opaque coverage when applied with a dampened brush. The texture was drier, a little more powdery and prone to disappearing--it did not adhere well to the skin. I tried applying it with a dampened brush on the lid, and it still just didn't seem to layer or build well. What color managed to stick to the skin stayed on for seven hours. theBalm #33 (P, $6.50) is cooler-toned. Tarina Tarantino Violet Storm #5 (LE) is darker, brighter. Kat Von D Babe (LE) is warmer. theBalm A2 (LE, $16.00) is warmer. Urban Decay Betrayal (LE, $18.00) is lighter. Urban Decay Omen (P, $18.00) is more shimmery. Urban Decay Flash (P, $18.00) is brighter. See comparison swatches / view dupes.
A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. Worn as shadow or highlighter, this incredibly innovative, weightless formula blends easily with the fingertips to light up the eyes. Even more to entice: It can be used wet or dry, resists creasing, and comes in satin matte, shimmer and iridescent metallic finishes. All eyes will be on you with their 30 illuminating colors in 5 different shade ranges including Nudes & Browns, Smoky & Sky, Purples & Greens, Metallics and Brights & Lights. Just try it! It’s that different.