Urban Decay Heartless is a very cool-toned, light pink with a frost finish. It is a discontinued eyeliner that retails for $22.00 and contains 0.04 oz.
Urban Decay Heartless 24/7 Glide-On Eye Pencil (Eyeliner) ($22.00 for 0.04 oz.) is a pale pink with subtle, warm undertones and a metallic sheen. It had semi-sheer color payoff in one layer, which was buildable to semi-opaque coverage with two to three layers (or shorter, more overlapping strokes).
The consistency seemed slightly thinner and drier compared to other shades in the range, and it was harder to get the product to adhere to my waterline as a result, but it adhered decently to my lower lash line. It wore well for eight hours before fading visibly along my lower lash line.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Our award-winning, bestselling, and waterproof 24/7 Glide-On Eye Pencil comes in an insane range of shades, from daytime neutrals to electric hues, and five finishes—shimmer, satin, matte, metallic, and glitter. This eyeliner goes on smoothly, stays soft and super-creamy for blending (about 30 seconds), then dries to a long-lasting finish that won't budge. Line your eyes with a hint of color or opt for a graphic, dramatic look. Use them solo or combine with Urban Decay eyeshadows for more intensity. Created with 50 percent moisturizing ingredients suspended in a waterproof formula, 24/7 Eye Pencil gets a boost from vitamin E, jojoba oil, and cottonseed oil. Use the Grindhouse Double Barrel Sharpener to keep your pencils always sharp.
Cyclopentasiloxane, Isododecane, Polybutene, Synthetic Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Cottonseed Oil, Ceresin, Ozokerite, Cera Microcristallina (Microcrystalline Wax/Cire Microcristalline), Phenoxyethanol, Tocopherol, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ascorbyl Palmitate, Tin Oxide. [+/- (May Contain/Peut contenir): Mica, CI 77891 (Titanium Dioxide), CI 75470 (Carmine)].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.