Tower 28 XOXO is a very cool-toned, medium fuchsia with a jelly finish. It is a permanent lipgloss that retails for $14.00 and contains 0.13 oz.
Tower 28 XOXO ShineOn Jelly Lip Gloss ($14.00 for 0.13 oz.) is a medium pink with subtle, cool undertones and a jelly-like finish. It appeared darker and redder in the tube but swatched more like cotton candy pink. Applied, it made my lips look darker and pinker, so I expect this shade to look different from person to person due to the sheerness.
The texture was smooth, lightweight, and non-sticky with a light-medium thickness that was spreadable and comfortable to wear. It could have applied a bit more evenly to my lips, especially compared to other shades in the range. This shade stayed on nicely for two and a half hours and felt hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This lip jelly, which has the shine of a gloss, the comfort of a balm, and a touch of juicy translucent color, uses a unique blend of five nurturing oils to soothe and protect lips from drying and peeling.
Hydrogenated Polyisobutene, Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ricinus Communis (Castor) Seed Oil, Rosa Canina Fruit Oil, Rubus Idaeus (Raspberry) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Flavor, Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.