Pat McGrath Heavy Petal LUST Lip Gloss ($28.00 for 0.15 oz.) is a bright, medium pink with subtle, warm undertones and a cream finish. It had nearly opaque pigmentation, as described, that applied evenly and smoothly across my lips without emphasizing my lip lines. The gloss had a smooth, plush consistency that was more gel-like but wasn't heavy nor sticky. It stayed on well for four hours and was moisturizing while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.