Vio-let It Go

Vio-let It Go is a medium-dark, mauvy plum with subtle, warm undertones and a mostly matte finish. It had semi-opaque pigmentation with a powdery consistency that was prone to sheering out. It started to fade after six hours. Makeup Geek Vintage (DC, $6.00) is less shimmery (90% similar). Illamasqua Forgiveness (LE, ) is warmer (90% similar). Dominique Cosmetics Chai Tea (PiP, ) is lighter (90% similar). theBalm #13 (P, $6.50) is warmer (90% similar). Too Faced Blackberry (LE, $16.00) is darker (90% similar). Viseart Beaujolais (Dark Matte #6) (PiP, ) is darker, cooler (90% similar). Chanel Hasard (99) (P, $29.50) is lighter (90% similar). LORAC Cabernet (LE, $19.00) is darker (90% similar). Tarte Plums Up (LE, ) is darker (90% similar). MAC Blackberry (P, $17.00) is darker (85% similar). Too Faced Booville (LE, $16.00) is darker, cooler (85% similar). MAC Sketch (P, $17.00) is darker (85% similar). Dior Blazing Gold #4 (LE, ) is cooler (85% similar). Stila Plum (LE, $18.00) is darker (85% similar). Urban Decay Nooner (PiP, $19.00) is lighter (85% similar). Laura Mercier Aubergine (PiP, $29.00) is darker, brighter (85% similar). Tarte Mulberry & Bright (LE, ) is darker (90% similar). See comparison swatches / view dupes side-by-side.