Blackberry is a muted, medium-dark mauve with subtle, warm undertones and a matte finish. It had good color coverage, which was buildable to full coverage with less than a second layer. The consistency was soft, velvety, and blendable and felt much softer (less stiff but not powdery) compared to the permanent version I have from a few years ago. It wore well for eight hours on me before fading slightly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
These saturated shadows in neutral and metallic shades and multiple finishes stay on all day long with non-creasing, eight-hour wear. The result: potent colour payoff that applies evenly, blends well and can be used wet or dry.