Nooner is described as a "medium pinky-brown matte." It's a medium-dark, rosy plum with neutral-to-warm undertones and a matte finish. It was nicely pigmented, and the texture was soft, finely-milled, and blendable. It was very, very lightly powdery. LORAC Mauve (P) is purpler. Chanel Hasard (99) (P, $28.50) is grayer. NARS Charade #1 (P, $24.00) is shimmery. NARS New York (P, $24.00) is darker, redder. Guerlain Boulevard du Montparnasse #5 (LE) is shimmery. Le Metier de Beaute Icon (LE, $30.00) is cooler-toned. Inglot #344 (P, $6.00) is browner. See comparison swatches.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.