Leader

Leader is a dark, red-toned brown with warm undertones and a matte finish. It had semi-sheer pigmentation, and it was dry and thin, which just made it hard to use on the lid as it would apply unevenly and look even worse if blended (it is the type to stick and then not want to move from wherever it first stuck!). This one definitely needs primer underneath it, and I would highly recommend building it in layers or using it over a powder base (maybe Sweetheart or Smarty Pants). It lasted for seven and a half hours on me. ColourPop Who (LE, $4.50) is darker, cooler (95% similar). Sephora Tree-Hugger (301) (P, $9.00) is darker (95% similar). Laura Mercier Hot Chocolate (LE, $23.00) is warmer (95% similar). LORAC Bark (LE, $19.00) is warmer (95% similar). ColourPop Dutch Process (PiP, $4.50) is more shimmery, darker (95% similar). Marc Jacobs Beauty The Rhythm (LE, ) is darker (95% similar). Viseart Petit Pro #3 (LE, ) is lighter (95% similar). Anastasia Chocolate (LE, $12.00) is warmer (95% similar). Makeup Geek Aphrodite (LE, $6.00) is cooler (95% similar). Anastasia Hot Chocolate (P, $12.00) is darker (95% similar). Sydney Grace Dark Roast (DC, $5.00) is more shimmery, darker, cooler (90% similar). Anastasia Violeta (LE, $12.00) is lighter, brighter, warmer (95% similar). ColourPop In Bold (LE, $4.50) is more shimmery, lighter, warmer (90% similar). Sephora Maca (PiP, ) is darker, cooler (90% similar). ColourPop Verse (LE, $4.50) is darker, cooler (90% similar). ColourPop Bonfire (LE, $4.50) is warmer (90% similar). Sydney Grace Dark Chocolate (P, $5.00) is cooler (90% similar). Smashbox Angles (PiP, ) is warmer (90% similar). Melt Cosmetics Moonchild (LE, ) is darker (90% similar). Buxom High Society (LE, $12.00) is more shimmery, darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.