Leader

Leader is a dark, red-toned brown with warm undertones and a matte finish. It had semi-sheer pigmentation, and it was dry and thin, which just made it hard to use on the lid as it would apply unevenly and look even worse if blended (it is the type to stick and then not want to move from wherever it first stuck!). This one definitely needs primer underneath it, and I would highly recommend building it in layers or using it over a powder base (maybe Sweetheart or Smarty Pants). It lasted for seven and a half hours on me. ColourPop Dutch Process (PiP, $4.50) is more shimmery, darker (95% similar). Marc Jacobs Beauty The Rhythm (LE, ) is darker (95% similar). ColourPop Who (LE, $4.50) is darker, cooler (95% similar). Sephora Tree-Hugger (301) (P, $9.00) is darker (95% similar). Laura Mercier Hot Chocolate (LE, $23.00) is warmer (95% similar). LORAC Bark (LE, $19.00) is warmer (95% similar). Makeup Geek Aphrodite (LE, $6.00) is cooler (95% similar). Anastasia Hot Chocolate (P, $12.00) is darker (95% similar). Viseart Petit Pro #3 (LE, ) is lighter (95% similar). Anastasia Chocolate (LE, $12.00) is warmer (95% similar). Buxom High Society (LE, $12.00) is more shimmery, darker (90% similar). Melt Cosmetics Moonchild (LE, ) is darker (90% similar). Dior Devilish #5 (LE, ) is more shimmery (90% similar). ColourPop Top Down (LE, $4.50) is darker (90% similar). ColourPop Gloppy (LE, $4.50) is more shimmery, darker (90% similar). Too Faced Hot Chocolate (LE, $16.00) is darker (90% similar). Dior Lucky Star #5 (LE, ) is darker, cooler (90% similar). Tarte Stylin (PiP, ) is cooler (90% similar). Urban Decay Eight (LE, $19.00) is darker (90% similar). Viseart Dolce (LE, ) is darker, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.