ColourPop Who is a neutral-toned, medium-dark brown with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Who is a medium-dark brown with subtle, warm red undertones and a matte finish. The eyeshadow had opaque color coverage with a slightly firmer texture, though it picked up well with a brush and blended out without difficulty. It wore nicely for eight hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.