Icon

Icon is a muted, medium rosy pink with subtle, warm undertones and a semi-matte finish. It had the type of finish that seemed matte initially, but it had a more natural matte finish when blended and buffed on the skin--it didn't look dry or flat. This shade had a soft, lightly dusty texture that was very blendable and easy to use, and it did not sheer out unduly like Concept did, so the dustiness wasn't noticeable when I used it on the cheeks. I was able to wear this one for nine hours before it started to show signs of wear. Chanel Crescendo (250) (LE, $45.00) is brighter (95% similar). MAC Formal (LE, ) is lighter (95% similar). MAC Happy-Go-Rosy (P, $29.00) is brighter (90% similar). NYX Dusty Rose (DC, $5.00) is more muted, warmer (90% similar). By Terry Savannah Love #3 (LE, ) is darker (90% similar). NARS Loves Me (LE, $30.00) is more shimmery, brighter (90% similar). NYX Mauve (DC, $5.00) is lighter (90% similar). ILIA Before Today (P, $32.00) is less shimmery, darker, warmer (90% similar). Tom Ford Beauty Wicked (P, $60.00) is brighter (90% similar). Kosas Longitude Zero (Blush) (PiP, ) is less shimmery, warmer (90% similar). Tarte Amazed (LE, $29.00) is warmer (90% similar). Stila Dusty Rose (LE, ) is more muted (90% similar). Dior Rose Baiser (361) (P, $48.00) is more shimmery, lighter (90% similar). bareMinerals Glamour (LE, $19.00) is lighter (90% similar). Tarte Decked Out (LE, $29.00) is less shimmery, lighter, cooler (90% similar). Estee Lauder Pink Ingenue (P, $34.00) is warmer (90% similar). Chanel Tweed Evanescent (130) (LE, $45.00) is brighter, warmer (90% similar). Chanel Jardin de Chanel (LE, $55.00) is lighter (90% similar). Tarte Genius (LE, $29.00) is darker, warmer (90% similar). Tarte Decked Out (LE, $29.00) is less shimmery, lighter, cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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