ILIA Before Today is a very warm-toned, dark pink with a semi-matte finish. It is a permanent blush that retails for $32.00 and contains 0.23 oz.
ILIA Before Today Color Haze Multi-Use Pigment ($32.00 for 0.23 oz.) is a medium pink with warm undertones and a natural, demi-matte finish. The consistency was smooth, spreadable, and blendable on my skin with a cream-like texture that was a little denser and substantial, so it didn't feel overly watery or thin. The pigmentation was semi-sheer to medium, slightly buildable, but it didn't build up to full opacity for me (just seemed to want to diffuse and diffuse). The blush applied evenly and stayed on well for seven and a half hours on me before fading noticeably.
As a lip product, it had more medium to semi-opaque pigmentation that went on fairly evenly but did highlight and gather in my lip lines. The consistency was moderately tacky, thin, and lightweight with a non-drying formula that lasted for three hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Achieve the perfect wash of color or a bolder pop without changing tubes. This weightless cream pigment has a soft, natural finish on cheeks and dries down to a comfortable matte on lips, all while keeping your skin feeling smooth and hydrated. Customize your shade's payoff by building up the intensity or blending out to a haze of color. Whether you make a statement or prefer going seamless, this formula's blend of skincare actives will keep your complexion feeling as good as it looks.
Undecane, Tridecane, Simmondsia Chinensis (Jojoba) Seed Oil*, Mica, Hydrogenated Styrene/Isoprene Copolymer, Silica, Kaolin, Cocos Nucifera (Coconut) Oil*, Hydrogenated Olive Oil Unsaponifiables, Balanites Roxburghii Seed Oil*, Hydrogenated Vegetable Oil, Vanillin, Hectorite, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax, Elaeis Guineensis (Palm) Oil, Gossypium Herbaceum (Cotton) Seed Oil, Bidens Pilosa Extract, Tocopherol, Linum Usitatissimum (Linseed) Seed Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Alumina, Magnesium Oxide. May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 6 (Ci 15850), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.