Genius

Genius is a muted, medium rosy mauve with subtle, warm undertones and a matte finish. The texture was incredibly powdery and dry to the touch, which resulted in a color that sheered out too easily on the skin and did not want to stick to the skin evenly. It seemed to brighten on my cheeks, almost like when a matte powder darkens on the skin due to the natural oils. It lasted for seven hours on me (which is a far cry from 12).
Tarte Irreplaceable (LE, $29.00) is brighter (95% similar). ColourPop Cruel Intentions (LE, $8.00) is less glossy (95% similar). Tarte Fetching (LE, $29.00) is more shimmery (95% similar). ColourPop Mistress (LE, $12.00) is darker, brighter (90% similar). Too Faced Your Love is King (P, $26.00) is more shimmery, darker (95% similar). theBalm Houndstooth (P, $22.00) is more shimmery (90% similar). Estee Lauder Pink Ingenue (P, $34.00) is lighter, brighter (90% similar). ColourPop Parakeet (DC, $12.00) is warmer (90% similar). Tarte Icon (LE, $29.00) is lighter, cooler (90% similar). Kosas Longitude Zero (Blush) (PiP, ) is lighter (90% similar). NARS Angel Pride IV (LE, $30.00) is warmer (90% similar). The Estee Edit Purr Pink (03) (P, $28.00) is lighter, warmer (90% similar). Tarte Amazed (LE, $29.00) is lighter, more muted (90% similar). By Terry Savannah Love #3 (LE, ) is more shimmery, darker (90% similar). MAC Happy-Go-Rosy (P, $29.00) is brighter (90% similar). ColourPop Glass Slipper (DC, $12.00) is darker, warmer (85% similar). Marc Jacobs Beauty Tantalize Glo (Blush) (LE, ) is darker, warmer (85% similar). Marc Jacobs Beauty Exhibitionist (LE, ) is lighter (85% similar). Tarte Live (LE, $29.00) is lighter, warmer (85% similar). ColourPop Coast to Coast (DC, $12.00) is lighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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