Shiseido Noble Plum (224) is a moderately warm-toned, very dark plum with a cream finish. It is a permanent lipstick that retails for $26.00 and contains 0.05 oz.
Shiseido Noble Plum (224) VisionAiry Gel Lipstick ($26.00 for 0.05 oz.) is a muted, darker burgundy with subtle, warm undertones and a natural sheen. It had semi-opaque pigmentation that could have applied more evenly, especially along the inner area of my lips. There was a bit of product that sank into deeper lip lines, and I felt like this caught on imperfections (despite being the last shade I swatched aka after I already exfoliated my lips 16 times!).
It had a smooth, creamy consistency that felt almost like melting butter as it glided readily across my lips, but it had a slight set to it where the color seemed to lose slight shine and felt like it clung to my lips more (so no more slip). It didn't feel uncomfortable to wear, though, and it ensured that there was no feathering or bleeding over the six hours it lasted for.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Using revolutionary Triple Gel Technology, this breakthrough formula allows high levels of pigment to converge with water for cushiony, comfortable, weightless color that stays put for six hours. This ultra-sleek lipstick bullet glides on to deliver bold, high-impact color in a single stroke. Available in 28 shades inspired by modern Tokyo. Dermatologist-tested.
HYDROGENATED POLYISOBUTENE･WATER(AQUA/EAU)･SYNTHETIC WAX･POLYETHYLENE･ISODODECANE･C9-12 ALKANE･TITANIUM DIOXIDE (CI 77891)･LAUROYL LYSINE･JOJOBA ESTERS･SILICA･HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER･MICA･RED 7 LAKE (CI 15850)･HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX･ETHYLENE/PROPYLENE/STYRENE COPOLYMER･PEG-12 DIMETHICONE･IRON OXIDES (CI 77491)･PEG-10 DIMETHICONE･PHENOXYETHANOL･COCO-CAPRYLATE/CAPRATE･DISTEARDIMONIUM HECTORITE･GLYCERIN･AGAR･IRON OXIDES (CI 77499)･PROPYLENE CARBONATE･ISOPROPYL TITANIUM TRIISOSTEARATE･BLUE 1 LAKE (CI 42090)･RED 6 (CI 15850)･ACACIA DECURRENS FLOWER WAX･POLYGLYCERIN-3･BUTYLENE/ETHYLENE/STYRENE COPOLYMER･SIMETHICONE･BHT･TOCOPHEROL･[+/-(may contain/peut contenir)IRON OXIDES (CI 77492)･YELLOW 5 LAKE (CI 19140)･YELLOW 6 LAKE (CI 15985)･
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.