Sephora What's My Secret (05) is a moderately warm-toned, dark purple with a cream finish. It is a permanent lipstick that retails for $13.00 and contains 0.1 oz.
Sephora What's My Secret (05) Rouge Lacquer ($13.00 for 0.1 oz.) is a medium-dark, grape purple with warm, pink undertones and a glossy, cream finish and barely-there micro-pearl. It did not appear shimmery to my eye in person, but there were very fine pearls in the close-up photos. It had nearly opaque pigmentation in one pass, which adhered evenly and smoothly across my lips. The lipstick was creamy, emollient, and a bit slippery but managed not to feather or slide around while I wore it. This shade lasted nicely for five hours and was moisturizing over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Enriched with mango and shea butters, this silky smooth melting formula delivers unprecedented comfort. Lips are beautified with intense long-lasting color and high-shine. The texture is easy to apply and feels as comfortable as a balm for instant hydration and a long-lasting result. The subtle, captivating scent is fresh and delicious, with notes of vanilla, peony, and intrepid patchouli.
Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Ricinus Communis (Castor) Seed Oil, Polybutene, Pentaerythrityl Tetraisostearate, C12-15 Alkyl Benzoate, Hydrogenated Polydecene, Hydrogenated Polyisobutene, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Methyl Hydrogenated Rosinate, Cera Microcristallina (Microcrystalline Wax), Synthetic Wax, Calcium Aluminum Borosilicate, Zea Mays (Corn) Starch, CI 77891 (Titanium Dioxide), CI 45410 (Red 28 Lake), Ethylene/Propylene Copolymer, Limnanthes Alba (Meadowfoam) Seed Oil, Butyrospermum Parkii Butter (Butyrospermum Parkii (Shea Butter)), Stearalkonium Hectorite, CI 42090 (Blue 1 Lake), CI 15850 (Red 7), CI 19140 (Yellow 5 Lake), Parfum (Fragrance), Propylene Carbonate, Mangifera Indica (Mango) Seed Butter, BHT, Ammonium Glycyrrhizate, Helianthus Annuus (Sunflower) Seed Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Glyceryl Stearate Citrate, Tocopherol, Ascorbyl Tetraisopalmitate, Beta-Sitosterol, Squalene, Citric Acid.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.