Guerlain #74 is a moderately warm-toned, dark purple with a cream finish. It is a permanent lipstick that retails for $33.00 and contains 0.12 oz.
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Guerlain #74 Rouge G de Guerlain Lip Color (2018) ($32.00 for 0.12 oz.) is a medium purple with strong, warm pink undertones and a natural sheen. It had good color coverage but wasn't quite opaque, though the coverage was even and stayed out of my lip lines. The lipstick had a smooth, lightly creamy feel as it glided across my lips but never felt slippery while worn. I didn't feel like it was as smoothing as some of the shades in the range, but it didn't emphasize my lip lines. It stayed on well for five and a half hours and felt moisturizing over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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For this exceptional lipstick, Guerlain has sealed intense colour and luscious lip care into a jewel formula. Enriched with plant-based polymers and silver microcrystals with a reflective power, this exceptional formula beautifully enhances lips, cloaking them in intense and luminous long-lasting colour. Jojoba and mango butter help to nourish lips, offering them instant and lasting comfort. Hyaluronic acid and gugul resin help to smooth and plump up lips. The sweet, enveloping scent of a vanilla “floriental” leaves its incomparable mark on Rouge G de Guerlain. Top notes sparkle with a lemon, orange and bergamot accord. The rose and iris heart exudes sweetness. The vanilla and tonka bean drydown gives Rouge G all of its intensity.
Diisostearyl Malate, Polyglyceryl-10 Nonaisostearate, Jojoba Esters, Synthetic Wax, Bis-behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isostearyl Hydroxystearate, Hydrogenated Microcrystalline Wax, Silica, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Octyldodecanol, Ethylhexyl Palmitate, Irvingia Gabonensis Kernel Butter, Disteardimonium Hectorite, Calcium Aluminum Borosilicate, Hydrogenated Coco-glycerides, Caprylic/Capric Triglyceride, Parfum (Fragrance), Ethylhexyl Hydroxystearate, Commiphora Mukul Resin Extract, Bht, Propyl Gallate, Trihydroxystearin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Tocopherol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, [+/- May Contain : Ci 77891 (Titanium Dioxide), Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 45410 (*** Red 28 Lake ***), Ci 45410 (Red 28 Lake), Ci 15850 (Red 7 Lake), Ci 15985 (Yellow 6 Lake), Ci 77492 (Iron Oxides), Ci 15850 (Red 7), Ci 77491 (Iron Oxides), Ci 15850 (Red 6), Ci 77163 (Bismuth Oxychloride), Ci 77499 (Iron Oxides), Ci 45380 (Red 21 #12426)