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The lipstick is supposed to have a "silky smooth melting formula" that yields "intense long-lasting color and high-shine" with "instant hydration." Most shades were creamy without being so slippery that they felt that way or went on unevenly. They do melt quickly, though, so if they are left in a warmer area (with all my photography lights running) and applied, they feel substantially creamier than at room temperature (about 72 degrees).
The texture was smooth, creamy, and comfortable to apply and to wear with most of the shades applying well, though lighter and very deep shades tended to have application problems. The lighter shades tended to separate and sit in my lip lines, while deeper shades were less pigmented and more prone to patchiness (but didn't pull into my lip lines as noticeably as the lighter shades did). The majority of the shades had semi-opaque to opaque pigmentation with a few coming in at more medium to semi-opaque coverage.
As there are 30 shades in the range, wear time definitely varied from three to six hours, depending on depth and pigment level with deeper, redder shades lasting longer than pale beiges and peaches. The formula has been moderately hydrating without feathering on me so far, but I'm not particularly prone to that but would worry about it for those who find it a more frequent occurrence with some of the deeper shades in the lineup.
They had a scent that Sephora lists as having these notes: "vanilla, peony, and intrepid patchouli," and I'd describe the scent as a subtle, sweet, vanilla-floral hybrid mix (nothing specific to my nose) and on most shades, I didn't notice a taste but some shades gave me a bit of one (enough that I was like, "hmm").
The average rating based on all reviewed shade(s) in this formula is shown below.
Enriched with mango and shea butters, this silky smooth melting formula delivers unprecedented comfort. Lips are beautified with intense long-lasting color and high-shine. The texture is easy to apply and feels as comfortable as a balm for instant hydration and a long-lasting result. The subtle, captivating scent is fresh and delicious, with notes of vanilla, peony, and intrepid patchouli.