Sephora Be Proud (43) is a moderately warm-toned, medium brown with a cream finish. It is a permanent lipstick that retails for $13.00 and contains 0.1 oz.
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Sephora Be Proud (43) Rouge Lacquer ($13.00 for 0.1 oz.) is a muted, medium brown with moderate, warm undertones and a glossy, cream finish with barely-there, micro-shimmer. It had nearly opaque color payoff that applied evenly and fluidly across my lips in a single stroke.
The texture was creamy, almost like it melted against the warmth of my lips, and had a fair amount of slip--the impressive part being how well it sat on my lips despite being a more emollient formula. It stayed on nicely for four hours and was hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Enriched with mango and shea butters, this silky smooth melting formula delivers unprecedented comfort. Lips are beautified with intense long-lasting color and high-shine. The texture is easy to apply and feels as comfortable as a balm for instant hydration and a long-lasting result. The subtle, captivating scent is fresh and delicious, with notes of vanilla, peony, and intrepid patchouli.
Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Ricinus Communis (Castor) Seed Oil, Polybutene, Pentaerythrityl Tetraisostearate, C12-15 Alkyl Benzoate, Hydrogenated Polydecene, Hydrogenated Polyisobutene, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Methyl Hydrogenated Rosinate, Cera Microcristallina (Microcrystalline Wax), Synthetic Wax, Calcium Aluminum Borosilicate, Zea Mays (Corn) Starch, Ethylene/Propylene Copolymer, CI 15985 (Yellow 6 Lake), Limnanthes Alba (Meadowfoam) Seed Oil, Butyrospermum Parkii Butter (Butyrospermum Parkii (Shea Butter)), CI 45410 (Red 28 Lake), CI 15850 (Red 6), CI 19140 (Yellow 5 Lake), Stearalkonium Hectorite, CI 77891 (Titanium Dioxide), CI 15850 (Red 7), Parfum (Fragrance), Propylene Carbonate, Mangifera Indica (Mango) Seed Butter, BHT, Ammonium Glycyrrhizate, Helianthus Annuus (Sunflower) Seed Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Glyceryl Stearate Citrate, Tocopherol, Ascorbyl Tetraisopalmitate, Beta-Sitosterol, Squalene, Citric Acid.