Sephora Purple Red (99) is a very cool-toned, dark burgundy with a matte finish. It is a permanent lipstick that retails for $14.00 and contains 0.169 oz.
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Sephora Purple Red (99) Cream Lip Stain ($14.00 for 0.17 oz.) is a deep plum with subtle, cool undertones and a matte finish. It had semi-opaque pigmentation that covered my lips fairly evenly, but it wasn't as pigmented nor did it go on as well as many other shades I've tried in the range. From afar, it's not as noticeable, and a second layer would help improve coverage and evenness. The texture was slightly thin but still creamy and very fluid, so the color spread well. It lasted for seven hours but faded a bit more heavily from the center of my mouth than ideal. The formula was slightly drying.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This bestselling, high-coverage lip color glides on smooth and transforms from a creamy texture into a silky, lightweight stain. Infused with avocado oil, the long-lasting formula delivers rich color that feels comfortable, is never sticky, and won’t dry out lips.
Isododecane, Dimethicone, Trimethylsiloxysilicate, Polybutene, Petrolatum, Cyclohexasiloxane, Kaolin, Disteardimonium Hectorite, Cera Alba (Beeswax), Silica Dimethyl Silylate, Aroma (Flavor), Glyceryl Behenate/Eicosadioate, Propylene Carbonate, Persea Gratissima (Avocado) Oil, Tocopherol, Cyclopentasiloxane, Benzyl Alcohol. May or may not contain (+/-): Mica, CI 15850 (Red 7 Lake), CI 19140 (Yellow 5 Lake), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), CI 15850 (Red 6), CI 42090 (Blue 1 Lake), CI 75470 (Carmine).